HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts
The Hass Avocado Board (HAB)’s long-term communications strategy focuses on reaching health professionals who regularly talk with clients and patients about nutrition and make lifestyle recommendations for both preventive care and treatment options. In 2025, the Hass Avocado Board brought on a new advertising partner, Meyocks—marking a new chapter after more than a decade with a previous agency—to continue building these connections. Together, the goal remains the same: keep avocados part of trusted nutrition conversations.
However, clinicians face several barriers when discussing nutrition. Appointments are short, many nutrition conversations focus on what patients should avoid, and health professionals may not feel confident in their often-limited nutrition education to provide in-depth recommendations.
This pointed to a simple opportunity to encourage clinicians to recommend adding avocados as an easy, positive step patients can take. Launched in January 2025, the message “Add avocados to the conversation” shows up in places health professionals already go for information, such as medical trade publications and professional social media platforms. These advertising efforts provide science based information and easy to use materials that help clinicians confidently mention avocados in discussions related to heart health, type 2 diabetes management, weight management and healthy living at any age, while positioning avocados as a familiar, versatile, and easy to recommend option across many eating patterns. By supporting health professionals with credible resources, the campaign helps ensure avocados are included in trusted nutrition conversations that can drive long term demand.
This approach aligns with growing momentum in healthcare. In early 2026, the U.S. Departments of Health and Human Services and Education announced a national initiative to expand nutrition education in medical training. As nutrition continues to play a larger role in healthcare, HAB’s work helps ensure avocados remain a trusted, everyday food recommendation—supporting long-term demand by reinforcing their place in healthy eating habits.
To learn more about HAB’s nutrition marketing resources and the leading source of the healthiest reasons and tastiest ways to enjoy fresh avocados, visit LoveOneToday.com
You May Also Like These Happenings
Fresh Avocados – Love One Today® Connects with Hundreds of Health Professionals Advocating for Healthy Food and Lifestyle Changes
Annual conference aims to give health professionals the tools to discuss food choices that are both healthy and delicious with their patients, with support from Love One Today.
Fresh Avocados – Love One Today® Celebrates a Decade of Building Demand Through Strategic Marketing Programs
Driving public trust in Hass avocados for the last 10 years, HAB’s Love One Today nutrition marketing program continues to elevate positive awareness of the health benefits of avocados and build demand for the entire global industry.
Connecting with the U.S. Hispanic Market through Aguacates – Love One Today®
The U.S. Hispanic Market represents nearly 20% of the country’s population and has a purchasing power that is projected to exceed $2 trillion by 2025. Learn what Avocados – Love One Today® is doing to connect with this bicultural audience.
