HAB Webinar

The Hass Avocado Shoppers You Must Have to Grow Sales

Who is buying avocados and how do we engage with this group to further drive growth? Are consumers spending more on avocados when they shop or purchasing avocados more frequently, or both? Do Hispanic households outspend non-Hispanic households when buying avocados? Which are driving more retail sales growth? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights and answers to these questions as we share information from a recent research study.

Register for HAB’s next webinar


Date: July 29, 2021
Time: 1-1:30pm PST

Learn more in a brief 30-minute webinar where you will hear directly from Steven Muro of Fusion, whose team fielded HAB’s recent study focused on the avocado shopper and how to drive sales. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.

Don’t miss this opportunity to engage in an important conversation around the growth of the industry and have your questions answered. Register for the webinar today and we’ll send you a calendar invitation and email reminder.

This is the second webinar in a new series from HAB staff and subject matter experts sharing timely information about topics of importance to the Hass avocado industry. Future webinars will focus on sharing knowledge critical to the industry’s success and provide the opportunity to ask questions. All HAB webinars are free to attend and offer the chance to engage in your areas of interest and obtain valuable insights for your business.


Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.

Reserve Your Space for the Webinar Here

Other Happenings

HAB Avocado Quality Manual – Giving the Industry a Quality Boost!

November 22, 2021

HAB is the only independent avocado organization in the world, and we equip the entire industry for success. This tool is another example of HAB’s investment into our collective future, and our way to help all stakeholders realize the success they work so hard to achieve.

HAB Webinar: Insider Tips for Leveraging HAB’s Free Data and Research

November 8, 2021

What’s driving avocado demand? Are societal trends impacting consumption? Data and research on these topics and more are available to you for free on the HAB website. Alejandro Gavito, HAB’s Senior Business Insights and Data Services Manager, will take you through key sections of our website to ensure that you’re equipped with the knowledge of how to access the tools, research and data that HAB offers to help your business.

A New Shopper Study Reveals a Growing Shopper Segment That Is Driving Avocado Sales: Discover What Opportunities Are Behind This Trend

October 25, 2021

The Bagged and Bulk Avocado Shopper Trends study shows a growing segment of shoppers looking for availability of bulk and bagged avocados in the retail marketplace and emphasizes the impact these shoppers may have on sustained growth in the avocado category.