The Hass Avocado Shoppers You Must Have to Grow Sales
Who is buying avocados and how do we engage with this group to further drive growth? Are consumers spending more on avocados when they shop or purchasing avocados more frequently, or both? Do Hispanic households outspend non-Hispanic households when buying avocados? Which are driving more retail sales growth? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights and answers to these questions as we share information from a recent research study.
Register for HAB’s next webinar
Date: July 29, 2021
Time: 1-1:30pm PST
Learn more in a brief 30-minute webinar where you will hear directly from Steven Muro of Fusion, whose team fielded HAB’s recent study focused on the avocado shopper and how to drive sales. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.
Don’t miss this opportunity to engage in an important conversation around the growth of the industry and have your questions answered. Register for the webinar today and we’ll send you a calendar invitation and email reminder.
This is the second webinar in a new series from HAB staff and subject matter experts sharing timely information about topics of importance to the Hass avocado industry. Future webinars will focus on sharing knowledge critical to the industry’s success and provide the opportunity to ask questions. All HAB webinars are free to attend and offer the chance to engage in your areas of interest and obtain valuable insights for your business.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States
Latest “Regional Category Development Drivers” study identifies Key Drivers of Category Development by Region to Maximize Retail Sales of Hass Avocados.
Fresh Avocados – Love One Today® Connects with Hundreds of Health Professionals Advocating for Healthy Food and Lifestyle Changes
Annual conference aims to give health professionals the tools to discuss food choices that are both healthy and delicious with their patients, with support from Love One Today.
New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board
If you have a passion for the future of the avocado industry, consider getting involved in the 2023 nomination and voting process to fill ten board member seats. Read for the key dates and information on the new online system.
Updates & Resources
May 24, 2023
HAC/HAB Board Meetings
September 21, 2023
HAC/HAB Board Meetings
December 6, 2023
HAB Meeting - Seating of the Board & Election of Officers
See agenda and materials
Business Support Tools
Rethinking Retail: Regional Category Development Drivers
Learn the top takeaways from the last four years of shopper data and the implications for avocado category growth in this 14-minute strategic briefing. Presented by Alejandro Gavito, HAB’s Senior Business Insights and Data Services Manager.
Latest press release
Hass Avocado Board (HAB) Congratulates a ‘BOLD’ New Class of Avocado Industry Leaders
MISSION VIEJO, CA – (March 30, 2023) – A new generation of leaders has graduated from the Hass Avocado Board (HAB) Board Leadership Development (BOLD) program […]