HAB Webinar
The Hass Avocado Shoppers You Must Have to Grow Sales
Who is buying avocados and how do we engage with this group to further drive growth? Are consumers spending more on avocados when they shop or purchasing avocados more frequently, or both? Do Hispanic households outspend non-Hispanic households when buying avocados? Which are driving more retail sales growth? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights and answers to these questions as we share information from a recent research study.
Register for HAB’s next webinar
Date: July 29, 2021
Time: 1-1:30pm PST
Learn more in a brief 30-minute webinar where you will hear directly from Steven Muro of Fusion, whose team fielded HAB’s recent study focused on the avocado shopper and how to drive sales. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.
Don’t miss this opportunity to engage in an important conversation around the growth of the industry and have your questions answered. Register for the webinar today and we’ll send you a calendar invitation and email reminder.
This is the second webinar in a new series from HAB staff and subject matter experts sharing timely information about topics of importance to the Hass avocado industry. Future webinars will focus on sharing knowledge critical to the industry’s success and provide the opportunity to ask questions. All HAB webinars are free to attend and offer the chance to engage in your areas of interest and obtain valuable insights for your business.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Other Happenings
The Latest Five-Year Evaluation of the Hass Avocado Boards Promotion Programs 2018-2022
HAB in early 2023 engaged with a group of professors and graduate students in the Department of Agricultural and Resource Economics at the University Of California at Davis, to do this economic evaluation of our Research & Promotion activity.
Leadership at the Avocado Nutrition Center Joins the Foundation for Fresh Produce Board
Dr. Nikki Ford’s new role on the FFP Board heralds a fruitful era for the avocado industry, aligning with ANC’s health-driven research and initiatives.
Research from the Avocado Nutrition Center and the Benefits of Fiber in Avocado Shared at the Today’s Dietitian Spring Symposium
On Monday, May 20, HAB Staff Ella Bauer, PhD, and Amanda Izquierdo, MPH, RD, LDN, presented to nutrition professionals the benefits of the fiber in avocados on gut health and chronic disease risk reduction.
Updates & Resources
