The Hass Avocado Shoppers You Must Have to Grow Sales
Who is buying avocados and how do we engage with this group to further drive growth? Are consumers spending more on avocados when they shop or purchasing avocados more frequently, or both? Do Hispanic households outspend non-Hispanic households when buying avocados? Which are driving more retail sales growth? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights and answers to these questions as we share information from a recent research study.
Register for HAB’s next webinar
Date: July 29, 2021
Time: 1-1:30pm PST
Learn more in a brief 30-minute webinar where you will hear directly from Steven Muro of Fusion, whose team fielded HAB’s recent study focused on the avocado shopper and how to drive sales. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.
Don’t miss this opportunity to engage in an important conversation around the growth of the industry and have your questions answered. Register for the webinar today and we’ll send you a calendar invitation and email reminder.
This is the second webinar in a new series from HAB staff and subject matter experts sharing timely information about topics of importance to the Hass avocado industry. Future webinars will focus on sharing knowledge critical to the industry’s success and provide the opportunity to ask questions. All HAB webinars are free to attend and offer the chance to engage in your areas of interest and obtain valuable insights for your business.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Latest “Bagged Avocado Sales Drivers” study identifies underlying trends of driving bagged avocado sales.
Timely updates on HAB’s plan to share the avocado sustainability story is now streaming. Learn about the Avocado Sustainability Center, a new central source for information, data and research.
HAB’s Board Leadership Development Program (BOLD) was specifically developed and implemented by the avocado industry to attract, inform, educate, and turn out volunteer leaders for our industry’s many boards.
Updates & Resources
December 6, 2023
HAB Meeting - Seating of the Board & Election of Officers
December 7, 2023
HAC/HAB Board Meetings
See agenda and materials
Business Support Tools
Bagged Avocado Sales Drivers
Understanding Bagged Avocado Sales Trends and Shopper Purchase Behaviors to Drive Retail Sales of Hass Avocados
Latest press release
U.S. Avocado Industry Steps Forward On Sustainability Journey
MISSION VIEJO, Calif. (November 1, 2023) – Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass […]