2021-2025: HAB’s Holiday Recap Reports, a Valuable Tool To Plan Holiday Promotions and Help Reveal Opportunities for Sales Growth
The Hass Avocado Board (HAB) is the only avocado organization that equips the entire global industry for success by, among other things, providing the industry with consolidated supply and market data, as well as tools that help them on everyday decision making. An excellent example of this is the holiday recap HAB releases each quarter offering updates in the most recent holiday retail performance for fresh avocados.
Holidays and events are a great opportunity to include fresh avocados in a special meal, as a snack, or simply eating them from its ‘own bowl’. HAB has identified the leading avocado sales-driven holidays using IRI sales and volume performance insights to provide the industry with actionable data that all can use to drive their avocado businesses. Big Game, Valentine’s Day, St. Patrick’s Day, Easter, Cinco de Mayo, Memorial Day, Father’s Day, Fourth of July, Labor Day, Halloween, Thanksgiving, Christmas, and New Year’s Eve are the special dates that bring the biggest avocado sales at retail every year. Promoting avocados during these important consumer events assures you are maximizing sales and not missing big opportunities.
In each holiday report, users can see a year-over-year performance for each holiday week, looking at Dollars, Units, and Average Selling price, providing insightful information for retailers, category managers, and industry leaders as they plan holiday promotions and look for opportunities for avocado sales growth in the upcoming year. They can be used to measure your performance against the larger category, to provide insights into how you are performing against the larger market and if you have unfilled opportunity to grow your own business.
Our latest issue indicates that Halloween, Thanksgiving, Christmas, and New Year’s Eve all reached record-high volume and drove a combined 187 million units in retail sales. You can access the full report with insights and detailed sales performance by holiday.
All reports are available to the public for free on our website.
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The avocado market has long been governed by demand – a unique circumstance in the fruit and vegetable trade. But is that about to change? Has it already? Massive surface area expansions in recent years are raising questions.
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