2021-2025: HAB’s Holiday Recap Reports, a Valuable Tool To Plan Holiday Promotions and Help Reveal Opportunities for Sales Growth

The Hass Avocado Board (HAB) is the only avocado organization that equips the entire global industry for success by, among other things, providing the industry with consolidated supply and market data, as well as tools that help them on everyday decision making. An excellent example of this is the holiday recap HAB releases each quarter offering updates in the most recent holiday retail performance for fresh avocados.

Holidays and events are a great opportunity to include fresh avocados in a special meal, as a snack, or simply eating them from its ‘own bowl’. HAB has identified the leading avocado sales-driven holidays using IRI sales and volume performance insights to provide the industry with actionable data that all can use to drive their avocado businesses. Big Game, Valentine’s Day, St. Patrick’s Day, Easter, Cinco de Mayo, Memorial Day, Father’s Day, Fourth of July, Labor Day, Halloween, Thanksgiving, Christmas, and New Year’s Eve are the special dates that bring the biggest avocado sales at retail every year. Promoting avocados during these important consumer events assures you are maximizing sales and not missing big opportunities.

In each holiday report, users can see a year-over-year performance for each holiday week, looking at Dollars, Units, and Average Selling price, providing insightful information for retailers, category managers, and industry leaders as they plan holiday promotions and look for opportunities for avocado sales growth in the upcoming year. They can be used to measure your performance against the larger category, to provide insights into how you are performing against the larger market and if you have unfilled opportunity to grow your own business.

Holiday recap cover

Our latest issue indicates that Halloween, Thanksgiving, Christmas, and New Year’s Eve all reached record-high volume and drove a combined 187 million units in retail sales. You can access the full report with insights and detailed sales performance by holiday.


All reports are available to the public for free on our website.

View the Reports Here

Other Happenings

Have you Registered To Vote For The Hass Avocado Board 2025 Nominees?

April 14, 2025

Are you registered to vote for the 2025 Hass Avocado Board nominees? Time is running out! Eligible U.S. producers and importers have until Monday, April 21, 2025, to claim their vote—and their voice—in shaping the future of the avocado industry. This is your chance to support HAB’s mission of advancing avocado nutrition, sustainability, and success across the U.S. market. Don’t miss the opportunity to lead the change.

Expanding Our Reach: Influencer Partnerships Help Communicate the Versatility and Health Benefits of Avocados

March 31, 2025

Find out how we are enhancing our outreach by partnering with food and nutrition influencers to amplify our messages and connect with broader audiences in meaningful ways.

Advancing Avocado Science: New Research Highlights Gut Health Benefits

March 17, 2025

The Avocado Nutrition Center advances science by supporting research, including a study linking daily avocado intake to changes in the gut microbiome.