2021-2025: HAB’s Holiday Recap Reports, a Valuable Tool To Plan Holiday Promotions and Help Reveal Opportunities for Sales Growth

The Hass Avocado Board (HAB) is the only avocado organization that equips the entire global industry for success by, among other things, providing the industry with consolidated supply and market data, as well as tools that help them on everyday decision making. An excellent example of this is the holiday recap HAB releases each quarter offering updates in the most recent holiday retail performance for fresh avocados.

Holidays and events are a great opportunity to include fresh avocados in a special meal, as a snack, or simply eating them from its ‘own bowl’. HAB has identified the leading avocado sales-driven holidays using IRI sales and volume performance insights to provide the industry with actionable data that all can use to drive their avocado businesses. Big Game, Valentine’s Day, St. Patrick’s Day, Easter, Cinco de Mayo, Memorial Day, Father’s Day, Fourth of July, Labor Day, Halloween, Thanksgiving, Christmas, and New Year’s Eve are the special dates that bring the biggest avocado sales at retail every year. Promoting avocados during these important consumer events assures you are maximizing sales and not missing big opportunities.

In each holiday report, users can see a year-over-year performance for each holiday week, looking at Dollars, Units, and Average Selling price, providing insightful information for retailers, category managers, and industry leaders as they plan holiday promotions and look for opportunities for avocado sales growth in the upcoming year. They can be used to measure your performance against the larger category, to provide insights into how you are performing against the larger market and if you have unfilled opportunity to grow your own business.

Holiday recap cover

Our latest issue indicates that Halloween, Thanksgiving, Christmas, and New Year’s Eve all reached record-high volume and drove a combined 187 million units in retail sales. You can access the full report with insights and detailed sales performance by holiday.


All reports are available to the public for free on our website.

View the Reports Here

Other Happenings

The Board Leadership Development Program (BOLD)

September 14, 2021

The Hass avocado industry faces both extraordinary opportunities and challenges moving into the future, and the industry needs to face an increasingly complex marketplace with increasingly sophisticated problem-solvers. BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.

HAB Webinar: Better Together – Bagged and Bulk Avocado Shopper Trends

September 7, 2021

Who is purchasing Bagged avocados? Who is purchasing Bulk avocados? Are there households who purchase both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights around Bagged and Bulk avocados from a recent research study.

Your HAB Monthly Update – Avocado Volume Data & Projections and More Right to your Inbox

August 30, 2021

HAB is committed to making avocados America’s most popular fruit and to equip our industry for success. That is why earlier this summer we launched a brand-new monthly newsletter developed for our producer/grower stakeholder audience.