Hass Avocado Board: 20 Years of “Making it Happen”

Avocado splash

Avocados are a household staple today, but that didn’t happen overnight. Over the past 20 years, the Hass Avocado Board has been determined to make avocados America’s most popular fruit and it’s working! The avocado market in the United States has boomed to more than $7 billion in retail dollars in 2021. Per capita consumption has increased by more than 278% since 2000, growing from 2.26 lbs. to an astonishing 8.55 lbs. per capita in 2021. Thanks to the grit, determination, and belief among industry visionaries that a “rising tide would float all boats,” these achievements have been overseen by the industry in collaboration, not competition. HAB remains the only independent avocado organization that equips the entire industry for success by representing avocado growing and importing countries of Mexico, Chile, Peru, Colombia, as well as growers who produce avocados right here in the United States.

From achievements in nutrition research to industry data & information, from quality improvement to the BOLD leadership development program, the story of HAB is one centered on being a catalyst for action and a reason for all in the industry to be confident about a bright future.

We invite you to learn more about HAB’s history and our vision for the future of the avocado industry here in the U.S.

The success of HAB can be attributed to many hardworking members of the Hass avocado industry who have championed its mission. If that’s you or someone you know, we encourage you to submit a nomination to our “Making it Happen” awards to help celebrate 20 years of success and collective impacts!

Nominate a HAB Champion Today

Other Happenings

HAB Celebrates the 20th Anniversary “Making It Happen” Recognition Award Recipients

September 26, 2022

Continuing the celebration of HAB’s 20th anniversary, we’re pleased to recognize individuals who have played a prominent role in building or growing our organization over the past two decades.

HAB’s Avocado Nutrition Center Submitted Public Comments for the Upcoming White House Conference on Hunger, Nutrition, and Health

September 12, 2022

HAB’s Avocado Nutrition Center submitted public comments for the upcoming White House Conference on Hunger, Nutrition and Health to be held on September 28.

Meet our Avocado Goodness Experts – Uncover How Their Influence Affects the Industry

August 22, 2022

Catch up with the Avocado Goodness Experts (AGEs) who work to add value, credibility, and trust to our communications with health professionals. See how and why their influence is growing the industry.