Hass Avocado Board: 20 Years of “Making it Happen”

Avocado splash

Avocados are a household staple today, but that didn’t happen overnight. Over the past 20 years, the Hass Avocado Board has been determined to make avocados America’s most popular fruit and it’s working! The avocado market in the United States has boomed to more than $7 billion in retail dollars in 2021. Per capita consumption has increased by more than 278% since 2000, growing from 2.26 lbs. to an astonishing 8.55 lbs. per capita in 2021. Thanks to the grit, determination, and belief among industry visionaries that a “rising tide would float all boats,” these achievements have been overseen by the industry in collaboration, not competition. HAB remains the only independent avocado organization that equips the entire industry for success by representing avocado growing and importing countries of Mexico, Chile, Peru, Colombia, as well as growers who produce avocados right here in the United States.

From achievements in nutrition research to industry data & information, from quality improvement to the BOLD leadership development program, the story of HAB is one centered on being a catalyst for action and a reason for all in the industry to be confident about a bright future.

We invite you to learn more about HAB’s history and our vision for the future of the avocado industry here in the U.S.

The success of HAB can be attributed to many hardworking members of the Hass avocado industry who have championed its mission. If that’s you or someone you know, we encourage you to submit a nomination to our “Making it Happen” awards to help celebrate 20 years of success and collective impacts!

Nominate a HAB Champion Today

Other Happenings

USDA Announces New Board Members to Hass Avocado Board

January 16, 2023

On November 1, 2022 the U.S. Department of Agriculture today announced the appointment of seven new members to the Hass Avocado Board.

Applications for the 2023 BOLD Program Are Now Open Through the Month of January

January 3, 2023

To be strong problem-solvers and better equipped to make a meaningful difference in the avocado industry, Class 3 of the Board Leadership Development (BOLD) program will have more in-person, hands-on instruction than ever before.

Saborea Uno Hoy® Leverages Latest Research to Elevate Value and Help Sustain Purchase Levels of Avocados Amongst Key U.S. Hispanic Consumers

December 27, 2022

With 90% of Hispanics buying avocados, read about the latest strides to engage this important segment through Aguacates Frescos – Saborea Uno Hoy®. This culturally-relevant campaign drew in 25K+ interested in avocado goodness.