Hass Avocado Board: 20 Years of “Making it Happen”
Avocados are a household staple today, but that didn’t happen overnight. Over the past 20 years, the Hass Avocado Board has been determined to make avocados America’s most popular fruit and it’s working! The avocado market in the United States has boomed to more than $7 billion in retail dollars in 2021. Per capita consumption has increased by more than 278% since 2000, growing from 2.26 lbs. to an astonishing 8.55 lbs. per capita in 2021. Thanks to the grit, determination, and belief among industry visionaries that a “rising tide would float all boats,” these achievements have been overseen by the industry in collaboration, not competition. HAB remains the only independent avocado organization that equips the entire industry for success by representing avocado growing and importing countries of Mexico, Chile, Peru, Colombia, as well as growers who produce avocados right here in the United States.
From achievements in nutrition research to industry data & information, from quality improvement to the BOLD leadership development program, the story of HAB is one centered on being a catalyst for action and a reason for all in the industry to be confident about a bright future.
We invite you to learn more about HAB’s history and our vision for the future of the avocado industry here in the U.S.
The success of HAB can be attributed to many hardworking members of the Hass avocado industry who have championed its mission. If that’s you or someone you know, we encourage you to submit a nomination to our “Making it Happen” awards to help celebrate 20 years of success and collective impacts!
Other Happenings
HAB’s Avocado Nutrition Center Is Engaged in the Public Comment Process for 2025-2030 Dietary Guidelines for Americans
HAB’s Avocado Nutrition Center submitted comments on the proposed scientific questions to be addressed by the 2025 Dietary Guidelines Advisory Committee.
New Study Redefines Avocado Shopper Segments
A recent Hass Avocado Board shopper segmentation study determined that a small subset of avocado shoppers, known as ultra-shoppers, make the most significant impact on the category.
Investment to Redefine Avocado’s Value Paying Off as Wellness Trends Shift
Focusing on redefining the value of avocados lines up with post-pandemic wellness trends to prioritize prevention. Campaigns contextualize the health benefits of avocados, driving timely advocacy.
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.