Hass Avocado Board New Webinar Series
Always looking for new ways to communicate our efforts in making avocados America’s favorite fruit, and sharing the research, data, and resources we have created to help the industry drive towards our collective goal, we have recently designed a new HAB webinar series to do just that.
Our work to build this research, and data sets, which we believe can help grow our collective business here in the U.S., has continued through the difficult last 14 months. However, as we all know, getting together this past year has been incredibly tough for all of us. While it still presents some challenges, we want to continue informing and engaging the industry with all our business tools through a webinar series.
We will begin the webinar series with an overview of HAB’s 2021-2025 strategic plan that was approved by the Board of Directors back in September of 2020. Learn more in a brief 30-minute webinar where you will hear directly from Executive Director Emiliano Escobedo.
He will discuss HAB’s mission, vision and the guiding values that will take the industry from 2021 to 2025, along with the strategic priorities that will result in valuable insights and resources for your business. The webinar will also focus on how key issues such as sustainability and nutrition will play significant roles in the future of the industry. A brief presentation will be followed by live Q&A. All interested members of the industry are invited to attend this free webinar.
The webinars will be scheduled every four to six weeks, to tackle another topic, and highlight another one of the research projects we have worked on this past year or so. From “Building the Path to Dynamic Avocado Category Growth” which will be highlighting shopper purchase behavior to a session on “Avocado Bag Sales – an Impact Study” to looking at “Millennial Avocado Market Basket” to understand more about avocado shopper behavior. We will get this insightful, and more importantly, actionable information out to the importers and marketers who can use this to drive our collective business onward and upward.
Don’t miss out on the first webinar on Monday, June 17, at 1:00 p.m. PT filled with data, information, and ideas to drive YOUR avocado business to new heights.
Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States
Latest “Regional Category Development Drivers” study identifies Key Drivers of Category Development by Region to Maximize Retail Sales of Hass Avocados.
Fresh Avocados – Love One Today® Connects with Hundreds of Health Professionals Advocating for Healthy Food and Lifestyle Changes
Annual conference aims to give health professionals the tools to discuss food choices that are both healthy and delicious with their patients, with support from Love One Today.
New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board
If you have a passion for the future of the avocado industry, consider getting involved in the 2023 nomination and voting process to fill ten board member seats. Read for the key dates and information on the new online system.
Updates & Resources
May 24, 2023
HAC/HAB Board Meetings
September 21, 2023
HAC/HAB Board Meetings
December 6, 2023
HAB Meeting - Seating of the Board & Election of Officers
See agenda and materials
Business Support Tools
Rethinking Retail: Regional Category Development Drivers
Learn the top takeaways from the last four years of shopper data and the implications for avocado category growth in this 14-minute strategic briefing. Presented by Alejandro Gavito, HAB’s Senior Business Insights and Data Services Manager.
Latest press release
Data-driven avocado industry insights now more conveniently accessible for stakeholders as Hass Avocado Board makes webinar series available on‑demand
MISSION VIEJO, Calif. (March 14, 2023) – The Hass Avocado Board (HAB) is shifting its successful webinar series to an on-demand platform, making access to supply […]