Investment to Redefine Avocado’s Value Paying Off as Wellness Trends Shift
To help equip the industry for growth, Hass Avocado Board (HAB) nutrition marketing campaigns strategically redefine the value of fresh avocados, continually elevating new context for the impact and worth of the fruit’s many nutritional benefits. Innovative partnerships, promotion of research, proactive media outreach and creative content work together year-round to drive advocacy and minimize consumption barriers.
Present trends in health and wellness align well with HAB’s marketing approach. As consumers emerge from the pandemic, Mintel, the world’s leading market intelligence agency, is monitoring a shift in the consumer mindset from a reactionary approach to wellness to a more preventative stance. Studies track that lingering stress and anxiety have left consumers actively seeking small, manageable changes that can support their long-term health goals.1
Our nutrition marketing programs successfully educate and engage influencers such as health professionals and media to promote fresh avocados as an everyday food choice that is not only delicious but also a smart investment in better health. By breaking down the science, campaigns amplify and contextualize the nutritional value of avocado so consumers can better compare benefits with other foods and make healthy choices. Creative content and media outreach materials pull from a robust library of digital resources on LoveOneToday.com and SaboreaUnoHoy.com and are always paired with easy, tasty recipes and tips to further inspire consumers to leverage avocado’s goodness daily to reduce risk factors and take the greater control over their health that they are looking for.
Visit LoveOneToday.com to explore the latest research, recipes, and informative articles. Content is organized around four key health pillar segments: heart health, weight management, type 2 diabetes and healthy living at every age to facilitate easy access to facts and resources to help health professionals and consumers love fresh avocados even more.
1. Mintel Health Management Trends Report, 2022
Other Happenings
BOLD Reception One of the Highlights of IFPA 2025
Learn more about the BOLD program here (link to BOLD page) – application period for BOLD Class 6 opens January 1, 2026.
Avocados as a Gateway to Better Health: HAB’s Leadership in Action
Dr. Nikki Ford’s work with the Foundation for Fresh Produce is expanding avocado’s role in nutrition affairs, research, and public health—advancing HAB’s mission to improve lives through avocado consumption.
Connecting Culture and Nutrition: Celebrating Hispanic Heritage Month with Aguacates – Love One Today®
During Hispanic Heritage Month, Aguacates – Love One Today® spotlights how tradition and research come together to highlight the many benefits of fresh avocados—giving everyone more reasons to love them every day, from family meals to cultural celebrations.
