New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board
The call for nominations is out as HAB begins its search for new board members for three-year terms that will start later this year. Nominations of eligible Hass avocado producers and importers will be accepted during March through a new online system accessible at HassAvocadoBoard.com/Nominations. Voting ballots for ten seats, six open seats for producers and four for importers, will follow via email to registered members on April 17.
Serving on the Hass Avocado Board provides exciting opportunities to make a difference in the future of the fresh avocado industry. As a member of the board, individuals can:
- Be part of bringing people together across the supply chain to collaborate on growth strategies and problem-solve for the benefit of everyone
- Have input on how HAB focuses and distributes investment through programs such as the supply and market data hub which helps stakeholders make critical business decisions
- Gain insight on the ongoing investment and impact of nutrition-focused marketing campaigns that build and sustain demand, and have helped make fresh Hass avocados a part of pop culture
The nomination process closes on March 31 and all eligible members need to be registered online by April 12 to receive their voting ballot. The full schedule and additional details can be found at HassAvocadoBoard.com/Nominations.
Nominees who obtain the most votes are submitted to the U.S. Secretary of Agriculture. The Secretary appoints the members and alternates to the Hass Avocado Board to begin their term on November 1 and serve through October 31, 2026. They will officially be seated at the December board meeting along with alternates.
Recent Happenings
Next Generation of Avocado Leaders Begins BOLD Journey at UC Davis
BOLD Class 6 kicks off at UC Davis with a deep dive into the fundamentals of demand and value creation, connecting economic principles to the impact of Hass Avocado Board investments.
From Awareness to Understanding: Why Health Messaging Still Matters for Driving Avocado Demand
Health remains the primary driver of avocado purchase, but awareness alone isn’t enough. HAB continues to build on this momentum—see why closing the gap is critical to driving everyday use.
HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts
The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.
