New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board

The call for nominations is out as HAB begins its search for new board members for three-year terms that will start later this year. Nominations of eligible Hass avocado producers and importers will be accepted during March through a new online system accessible at Voting ballots for ten seats, six open seats for producers and four for importers, will follow via email to registered members on April 17.

Serving on the Hass Avocado Board provides exciting opportunities to make a difference in the future of the fresh avocado industry. As a member of the board, individuals can:

  • Be part of bringing people together across the supply chain to collaborate on growth strategies and problem-solve for the benefit of everyone
  • Have input on how HAB focuses and distributes investment through programs such as the supply and market data hub which helps stakeholders make critical business decisions
  • Gain insight on the ongoing investment and impact of nutrition-focused marketing campaigns that build and sustain demand, and have helped make fresh Hass avocados a part of pop culture

The nomination process closes on March 31 and all eligible members need to be registered online by April 12 to receive their voting ballot. The full schedule and additional details can be found at

Nominees who obtain the most votes are submitted to the U.S. Secretary of Agriculture. The Secretary appoints the members and alternates to the Hass Avocado Board to begin their term on November 1 and serve through October 31, 2026. They will officially be seated at the December board meeting along with alternates.

Recent Happenings

Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States

March 20, 2023

Latest “Regional Category Development Drivers” study identifies Key Drivers of Category Development by Region to Maximize Retail Sales of Hass Avocados.

Fresh Avocados – Love One Today® Connects with Hundreds of Health Professionals Advocating for Healthy Food and Lifestyle Changes

March 14, 2023

Annual conference aims to give health professionals the tools to discuss food choices that are both healthy and delicious with their patients, with support from Love One Today.

The countdown to the World Avocado Congress NZ 2023 is on!

February 13, 2023

In less than three months, 1000+ members of the global avocado community will descend upon Auckland, New Zealand, for the 10th World Avocado Congress, taking place from 2-5 April 2023.