Study on the Science Behind Avocado Inclusion
in a Weight Loss Diet
In an effort to share with you the nutritional work that the Hass Avocado Board does on an ongoing basis, we will be including updates throughout the year as research studies get published.
A weight management study was published in the Current Developments in Nutrition journal entitled “Hass Avocado Inclusion in a Weight Loss Diet Supported Weight Loss and Altered Gut Microbiota” with insights into the research and the results.
In a weight-loss study, researchers found 24 overweight/obese adults experienced similar weight loss when advised to eat 500 calories less each day and eat one avocado daily, compared to a control group following the same dietary guidance without avocado. The avocado-eating weight loss group reported little change in diet satisfaction over the 12-week study. Though more research like this study funded by the Hass Avocado Board is needed to confirm the findings, especially in a larger U.S. representative sample, the results support mounting evidence demonstrating avocados can be included in a successful weight loss diet
Other Happenings
Next Generation of Avocado Leaders Begins BOLD Journey at UC Davis
BOLD Class 6 kicks off at UC Davis with a deep dive into the fundamentals of demand and value creation, connecting economic principles to the impact of Hass Avocado Board investments.
From Awareness to Understanding: Why Health Messaging Still Matters for Driving Avocado Demand
Health remains the primary driver of avocado purchase, but awareness alone isn’t enough. HAB continues to build on this momentum—see why closing the gap is critical to driving everyday use.
HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts
The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.
