The Avocado Quality Manual
is Now Available
HAB’s job is to make avocados America’s favorite fruit – and it’s working. In an effort to help get the highest quality fruit into the hands of customers and consumers across the United States, the board has created an industry asset that can assist all avocado supply chain members in achieving this lofty goal.
This new manual took years to create, as industry stakeholders from across the supply chain worked collaboratively to help develop best-demonstrated practices to be shared across the chain. It is a holistic approach to quality as it encourages each step of the chain to work with the other points of the supply chain to help us achieve our collective goal.
From harvest to final consumer destination, the manual shares insights into how handling a piece of fruit across the miles can best be done by knowing best practices at each step. The goal is to preserve shelf life for each subsequent member in the chain, who can then do its part in delivering our healthy, nutritious package to customers, who value the benefits of what our producers grow.
We hope that you will utilize this tool to help us get the freshest possible product to market. To promote it to others so that we can all work together to help keep our industry fresh and vibrant. Share it with others in the chain that may not know about this tool, so that they can do their part. And support each other as we continually work to make avocados a part of every American’s diet.
Please click the button below and see for yourself. We have divided up the manual into supply chain sections, so you can access as small a part of the process as you like, or download the entire manual.
HAB is the only independent avocado organization in the world, and we equip the entire industry for success. This new tool is another example of HAB’s investment into our collective future, and our way to help all stakeholders realize the success they work so hard to achieve.
Other Happenings
HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts
The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.
Cast Your Vote: HAB Election Ballots Have Been Sent
Your 2026 HAB Ballot Is Here—Make Your Vote Count. HAB elections are now open—check your inbox for your ballot and make your vote count in shaping the Board’s future. The deadline to submit your vote is Tuesday, May 26, 2026.
Be Where Momentum Lives
HAB partners with Farm Journal to launch The Avocado Conference—uniting industry leaders to drive growth and strategy. Plus, a new class of BOLD graduates is ready to lead the future of the avocado industry.
Updates & Resources
