The California Avocado Production Prospect
The California Avocado industry has a rich history of growing, innovating, changing, and reinventing itself as the needs of the marketplace have changed over time.
It has also adapted to the changing population, varying demographics, and the ever-shifting demands on land use in the agricultural space, and how to be the most efficient producers they can be. The current environment is no different, and the industry is once again in transition. The CIRAD team interacted with many stakeholders throughout the state, producers, marketers, handlers, and others important to the supply chain here in CA to find out where the industry is at today, and where it will be going. This report will give you a view into that legacy past, the profitable present, and will try and give you insights to help understand where these industry leaders might take the California avocado into the future – enjoy!
Other Happenings
Connecting Culture and Nutrition: Celebrating Hispanic Heritage Month with Aguacates – Love One Today®
During Hispanic Heritage Month, Aguacates – Love One Today® spotlights how tradition and research come together to highlight the many benefits of fresh avocados—giving everyone more reasons to love them every day, from family meals to cultural celebrations.
2024 Hass Avocado Board Annual Report
Please take a moment to go in and check out our 2024 report here – enjoy!
Path to Purchase Insights Point to New Strategies for Engaging Avocado Shoppers
The latest Avocado Path to Purchase study reveals how shoppers choose, purchase, and use avocados, identifying key behaviors, barriers, and opportunities to drive category growth at retail.
