The California Avocado Production Prospect

The California Avocado industry has a rich history of growing, innovating, changing, and reinventing itself as the needs of the marketplace have changed over time.

It has also adapted to the changing population, varying demographics, and the ever-shifting demands on land use in the agricultural space, and how to be the most efficient producers they can be. The current environment is no different, and the industry is once again in transition. The CIRAD team interacted with many stakeholders throughout the state, producers, marketers, handlers, and others important to the supply chain here in CA to find out where the industry is at today, and where it will be going. This report will give you a view into that legacy past, the profitable present, and will try and give you insights to help understand where these industry leaders might take the California avocado into the future – enjoy!

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Other Happenings

Attention all Producers and Importers of Hass Avocados in the U.S.

April 2, 2024

Bring your passion for the avocado industry’s growth to the Hass Avocado Board as a new board member and help shape the future of our industry.

Avocado Sustainability Website Launched

March 18, 2024

We created the Avocado Sustainability website, which was launched in October of 2023. The site includes over ninety sustainability studies, which are avocado centric in their content.

Harnessing the Power of Food as Medicine with Avocados

March 4, 2024

The Hass Avocado Board’s nutrition science and communication efforts answer White House Call.