The California Avocado Production Prospect
The California Avocado industry has a rich history of growing, innovating, changing, and reinventing itself as the needs of the marketplace have changed over time.
It has also adapted to the changing population, varying demographics, and the ever-shifting demands on land use in the agricultural space, and how to be the most efficient producers they can be. The current environment is no different, and the industry is once again in transition. The CIRAD team interacted with many stakeholders throughout the state, producers, marketers, handlers, and others important to the supply chain here in CA to find out where the industry is at today, and where it will be going. This report will give you a view into that legacy past, the profitable present, and will try and give you insights to help understand where these industry leaders might take the California avocado into the future – enjoy!
Other Happenings
Important: 2025 HAB Ballots Have Been Emailed!
HAB Ballots were emailed on May 1, 2025, from noreply@eballot.com – check your inbox or spam folder. Ballots must be submitted by May 30, 2025.
Leverage Complimentary Marketing Tools to Support Avocado Promotion
Access free marketing tools from Avocados – Love One Today® to support avocado promotions with recipes, nutrition messages, and more.
Have you Registered To Vote For The Hass Avocado Board 2025 Nominees?
Are you registered to vote for the 2025 Hass Avocado Board nominees? Time is running out! Eligible U.S. producers and importers have until Monday, April 21, 2025, to claim their vote—and their voice—in shaping the future of the avocado industry. This is your chance to support HAB’s mission of advancing avocado nutrition, sustainability, and success across the U.S. market. Don’t miss the opportunity to lead the change.
