The “HAB Effect” Delivers Value
For Entire Avocado Industry
The Hass Avocado Board (HAB) recently debuted a new video which highlights the contributions the organization makes to the industry to support growing avocado consumption in the United States.
With the goal of reaching industry members within the supply chain, the video serves as a powerful resource for fostering a deeper understanding of the work that HAB is doing for the avocado industry in the United States and making stakeholders even more knowledgeable about the work the board does.
The video is located on a landing page that outlines with infographics the details of the HAB Effect, as well as some of the outstanding results the work has created over the years. “We are thrilled to share this new video with our industry,” said HAB Chairman Jorge Hernandez. “It demonstrates that the avocado industry can count on HAB to be a catalyst for action and a reason to be confident in the future of our business.”
The video brings to life HAB’s two-fold approach which the organization calls the “HAB Effect”. It shows both the programs that the board enables, which are the promotions carried out by the country of origin organizations and the programs that HAB itself implements, which benefit all industry members. As the only independent avocado organization, HAB’s goal is to equip the entire industry for success.
Other Happenings
The Latest Five-Year Evaluation of the Hass Avocado Boards Promotion Programs 2018-2022
HAB in early 2023 engaged with a group of professors and graduate students in the Department of Agricultural and Resource Economics at the University Of California at Davis, to do this economic evaluation of our Research & Promotion activity.
Leadership at the Avocado Nutrition Center Joins the Foundation for Fresh Produce Board
Dr. Nikki Ford’s new role on the FFP Board heralds a fruitful era for the avocado industry, aligning with ANC’s health-driven research and initiatives.
Research from the Avocado Nutrition Center and the Benefits of Fiber in Avocado Shared at the Today’s Dietitian Spring Symposium
On Monday, May 20, HAB Staff Ella Bauer, PhD, and Amanda Izquierdo, MPH, RD, LDN, presented to nutrition professionals the benefits of the fiber in avocados on gut health and chronic disease risk reduction.
