USDA Announces New Board Members to Hass Avocado Board

On November 30, 2021, the U.S. Department of Agriculture announced the appointment of eight members to the Hass Avocado Board. Two producers, two producer alternates, two importers and one importer alternate were appointed to serve three-year terms expiring on October 31, 2024. An importer was appointed to fill one vacant importer alternate seat and to serve the remainder of the term which expires on October 31, 2022.

Newly appointed members and alternates are:

  • James Johnson, Westlake Village, California (Producer Member)
  • Marquis Vawter, Laguna Niguel, California (Producer Member)
  • Byron James Talley, Arroyo Grande, California (Producer Alternate)
  • Ivor Van Wingerden, Carpinteria, California (Producer Alternate)
  • Aaron Hernan Acosta, Mission, Texas (Importer Member)
  • Maria DeSarbo, Branford, Connecticut (Importer Member)
  • Elizabeth G. Ayala, Pharr, Texas (Importer Alternate)
  • Chris Henry, Escondido, California (Importer Alternate)

The Hass Avocado Board has 12 members, including seven producer members, two importer members and three producer or importer members who serve in swing seats. Each member has an alternate.

Following these appointments, at the Hass Avocado Board’s new member seating event held on December 1, 2021, HAB announced two producers and two importers have been seated to HAB’s Executive Committee.

Newly seated HAB executive committee members include:

Salvador Dominguez

Salvador Dominguez
Chairman (Producer)

Ben Van Der Kar

Ben Van Der Kar
Vice-Chairman (Producer)

Aaron Acosta

Aaron Acosta
Treasurer (Importer)

Sergio Chavez

Sergio Chavez
Secretary (Importer)

“I am honored to continue supporting the work of HAB alongside these respected industry members seated to the executive committee,” said HAB Chairman Sal Dominguez, “We know HAB’s success truly depends on the leadership of our board members, who are all industry volunteers. We look forward to working together and supporting HAB’s vision of making fresh Hass avocados America’s most popular fruit by 2025.”

As the only independent avocado organization, HAB’s goal is to equip the entire industry for success. The executive committee will play a pivotal role in implementing HAB’s new 2021-2025 strategic plan, which includes strategies, objectives, and five-year working goals across each of five strategic priority areas:

Sustainability

Sustainability

Nutrition

Nutrition

Business Support Tools and Information

Business Support Tools and Information

Industry Engagement and Leadership

Industry Engagement and Leadership

Communications

Communications


For the industry, HAB strives to be a catalyst for action and a reason to be confident. All industry members are encouraged to register here to view timely industry updates and access tools that will help facilitate the decision-making process for their avocado business.

Other Happenings

Investment to Redefine Avocado’s Value Paying Off as Wellness Trends Shift

May 16, 2022

Focusing on redefining the value of avocados lines up with post-pandemic wellness trends to prioritize prevention. Campaigns contextualize the health benefits of avocados, driving timely advocacy.

HAB Webinar: Leveraging Avocado’s Nutrition Story to Drive Demand

May 9, 2022

Adopting a healthy way of eating is top-of-mind for many shoppers and now is the time to tap into the nutritional benefits of the avocado to help drive demand. Learn more about accessing HAB’s library of free tools to help you communicate the avocado’s nutrition story to shoppers.

Study Shows Relationship Between Avocado Consumption and Risk of Cardiovascular Disease in U.S. Adults

April 25, 2022

According to a study that was published on March 30, 2022, in the Journal of the American Heart Association, there are additional benefits of consuming avocados, and you can read that study here: