Five-Year Evaluation of the Hass Avocado Board’s Promotion Programs: 2018 – 2022

OVERVIEW:

What is the impact of Hass Avocado Board (HAB) assessments on the industry? How have promotion programs impacted the demand for avocados in the United States?

Independent researchers at UC Davis completed a five-year evaluation (2018–2022) of the promotion programs conducted by HAB and its member associations and found they have played a fundamental role in expanding demand for Hass avocados in the US. Tune into the webinar to hear from two of the researchers as they explain their quantitative evaluation and discuss the cost-benefit analysis of promotions conducted under HAB.