Author: Natalia Arias
Millennials More Likely to Buy Avocados
MISSION VIEJO, CA (Aug 19, 2019) – Millennials are on track to become the largest generation in the U.S. and are moving into their prime spending […]
Five-Year Independent Evaluation Commissioned by Hass Avocado Board Finds Promotion Programs Increase Profits and Expand Demand
MISSION VIEJO,Calif. (August 7,2019) – In a study commissioned by the HassAvocadoBoard(HAB), which aims to maintain and expand demand for avocados in the United States, independent […]
Hass Avocado Board Announces Annual Board Election Schedule
MISSION VIEJO, Calif. (March 1, 2018) – The Hass Avocado Board (HAB), which seeks to be the catalyst for fresh Hass avocados as the number […]
The Hass Avocado Board Names 2018 Executive Committee and Board Members
MISSION VIEJO, Calif. (December 05, 2017) – The Hass Avocado Board (HAB) today announced its annual passing of the baton with the election of a […]
Health-conscious diners associate avocado dishes with being healthier and tasting better
MISSION VIEJO, Calif. (September 19, 2017) – The Hass Avocado Board (HAB) recently released a survey, titled Avocado Foodservice Usage/Consumption Habits survey,* exploring consumer dining […]
Hass Avocado Board Names McGuigan Director of Industry Affairs
MISSION VIEJO, Calif. (July 18, 2017) – The Hass Avocado Board (HAB) whose vision is to be the catalyst for fresh avocados being the No. 1 […]
HASS AVOCADO BOARD SEEKS ADDED TALENT TO DRIVE 5-YEAR STRATEGIC PLAN
MISSION VIEJO, Calif. (March 1, 2017) – As it begins its ambitious five-year strategic plan aiming to make fresh avocados the number one consumed fruit in […]
FDA Approves Heart Health Claim for Fresh Hass Avocados
Mission Viejo, Calif. (December 19, 2016) – The U.S. Food and Drug Administration (FDA) has announced that fresh Hass avocados, as well as all other […]
Hass Avocado Board Launches Strategic Plan, Adopts New Vision
MISSION VIEJO, Calif. — September 20, 2016 — The Hass Avocado Board (HAB) is setting its sights on a new five-year strategic plan to fuel […]
Hass Avocado Board Elections Scheduled
Mission Viejo, Calif., March 1, 2016 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling […]
New Hass Avocado Board Study Reveals Shoppers Spend More when Avocados are in Basket
MISSION VIEJO, CA (September 22, 2015) – The avocado category is experiencing tremendous growth and is one of the top categories in fresh produce. In […]
“Taste” Messaging Most Compelling to Shoppers Purchasing Avocados
MISSION VIEJO, CA (May 20, 2015) – The Hass Avocado Board recently conducted a consumer insight study Engaging and Influencing Shoppers at Shelf, which tested […]