Millennials More Likely to Buy Avocados

August 19, 2019

MISSION VIEJO, CA (Aug 19, 2019) – Millennials are on track to become the largest generation in the U.S. and are moving into their prime spending […]

Five-Year Independent Evaluation Commissioned by Hass Avocado Board Finds Promotion Programs Increase Profits and Expand Demand

August 7, 2019

MISSION VIEJO,Calif. (August 7,2019) – In a study commissioned by the HassAvocadoBoard(HAB), which aims to maintain and expand demand for avocados in the United States, independent […]

Hass Avocado Board Announces Annual Board Election Schedule

March 1, 2018

MISSION VIEJO, Calif. (March 1, 2018) – The Hass Avocado Board (HAB), which seeks to be the catalyst for fresh Hass avocados as the number […]

The Hass Avocado Board Names 2018 Executive Committee and Board Members

December 5, 2017

MISSION VIEJO, Calif. (December 05, 2017) – The Hass Avocado Board (HAB) today announced its annual passing of the baton with the election of a […]

Health-conscious diners associate avocado dishes with being healthier and tasting better

September 20, 2017

MISSION VIEJO, Calif. (September 19, 2017) – The Hass Avocado Board (HAB) recently released a survey, titled Avocado Foodservice Usage/Consumption Habits survey,* exploring consumer dining […]

Hass Avocado Board Names McGuigan Director of Industry Affairs

July 18, 2017

MISSION VIEJO, Calif. (July 18, 2017) – The Hass Avocado Board (HAB) whose vision is to be the catalyst for fresh avocados being the No. 1 […]


March 29, 2017

MISSION VIEJO, Calif. (March 1, 2017) – As it begins its ambitious five-year strategic plan aiming to make fresh avocados the number one consumed fruit in […]

FDA Approves Heart Health Claim for Fresh Hass Avocados

December 19, 2016

Mission Viejo, Calif. (December 19, 2016) – The U.S. Food and Drug Administration (FDA) has announced that fresh Hass avocados, as well as all other […]

Hass Avocado Board Launches Strategic Plan, Adopts New Vision

September 26, 2016

MISSION VIEJO, Calif. — September 20, 2016 — The Hass Avocado Board (HAB) is setting its sights on a new five-year strategic plan to fuel […]

Hass Avocado Board Elections Scheduled

March 2, 2016

Mission Viejo, Calif., March 1, 2016 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling […]

New Hass Avocado Board Study Reveals Shoppers Spend More when Avocados are in Basket

September 30, 2015

MISSION VIEJO, CA (September 22, 2015) – The avocado category is experiencing tremendous growth and is one of the top categories in fresh produce. In […]

“Taste” Messaging Most Compelling to Shoppers Purchasing Avocados

May 20, 2015

MISSION VIEJO, CA (May 20, 2015) – The Hass Avocado Board recently conducted a consumer insight study Engaging and Influencing Shoppers at Shelf, which tested […]