Study Reveals Fastest Growing Retail Channels for Avocado Purchases

August 8, 2022

MISSION VIEJO, CA (August 8, 2022) – Developing a deeper understanding of fresh avocado shoppers purchase trends and behaviors helps marketers and retailers create strategies […]

First Quarter Holidays Reached Double-Digit Dollar Growth

July 12, 2022

MISSION VIEJO, CA  –  (July 12, 2022) – Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key […]

The Hass Avocado Board (HAB) Moves Into 20th Anniversary Year With Stronger Marketing & Communications Impact Under Leadership of Industry Veteran Gina Widjaja

June 16, 2022

MISSION VIEJO, Calif. (June 14, 2022) – As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado […]

The Hass Avocado Board Celebrates 20 Years of “Making it Happen”

June 1, 2022

MISSION VIEJO, Calif. (June 1, 2022) – This year marks the 20th anniversary of the Hass Avocado Board (HAB). Since 2002, HAB has helped drive business growth […]

The Hass Avocado Board Continues Industry Webinar Series with Nutrition Spotlight

May 9, 2022

MISSION VIEJO, Calif. (May 9, 2022) – The Hass Avocado Board (HAB) is hosting the next installment in its complimentary industry webinar series, on May 26, 2022, […]

Fresh Hass Avocados Ring in Holiday Retail Dollar Sales

April 4, 2022

MISSION VIEJO, CA  –  (April 4, 2022) –Avocado dollar sales during the fall and winter holidays of 2021 soared to new record breaking highs. The […]

Hass Avocado Board Enters 20th Year With Expanded Staff Roster

March 21, 2022

MISSION VIEJO, Calif. (March 21, 2022) – To keep pace with the growth of fresh Hass avocados sales, the Hass Avocado Board (HAB) has expanded […]

The Hass Avocado Board Debuts New Avocado Growth Online Toolkit

March 14, 2022

MISSION VIEJO, Calif. (March 14, 2022) – The Hass Avocado Board (HAB) is kicking off year two of its industry webinar series on Thursday, March 17, 2022, […]

Ultra-avocado Shoppers Make Significant Impact on Category

March 8, 2022

MISSION VIEJO, CA (March 8, 2022) – Understanding fresh avocado shoppers and their purchase behaviors help marketers and retailers create strategies that drive traffic, build […]

Hass Avocado Board Announces Opening of Annual Board Nominations

March 1, 2022

MISSION VIEJO, Calif. (March 1, 2022) – Marking its 20th anniversary this year, the Hass Avocado Board (HAB) is calling for passionate avocado industry members […]

Hass Avocado Board Partners With Nonprofit Walk With a Doc®, Making Creative Strides Towards Improving America’s Heart Health Amid COVID Surge

January 24, 2022

MISSION VIEJO, CA – January 24, 2022 – The Hass Avocado Board (HAB) is expanding its partnership with the nonprofit Walk with a Doc® (WWAD) […]

Hass Avocados Remain a Holiday Favorite

December 15, 2021

MISSION VIEJO, CA  –  (December 15, 2021) – The Hass Avocado Board’s (HAB) recently published holiday retail recap reported sales volume and dollars for Father’s […]