2021-2025: Ensuring the Hass Avocado Industry’s Success

What should the Hass avocado industry be prepared for in five years? What resources will help me prepare my business for the future? What is HAB’s plan to support the industry’s growth? Why should I count on HAB to be a catalyst for action and a reason to be confident?

Join HAB’s first-ever webinar especially designed for members of the Hass avocado industry to get the answers to these questions and more.


Date: June 17, 2021
Time: 1-1:30pm PST

HAB’s job is to make avocados America’s most popular fruit – and it’s working. Learn more in this brief 30-minute webinar where you will hear directly from HAB Executive Director Emiliano Escobedo. He will discuss HAB’s mission and vision that will lead the industry from 2021 to 2025, along with the strategic priorities that will result in valuable insights and resources for your business. The webinar will also focus on how key issues such as sustainability and nutrition will play significant roles in the future of the industry. A brief presentation will be followed by live Q&A. All interested members of the industry are invited to attend this free webinar.

Don’t miss this opportunity to engage in an important conversation around the future of the industry and have your questions answered. Register for the webinar today to receive a calendar invitation and email reminder.

This will be the first in a series of new webinars from HAB staff and subject matter experts who will share timely information about topics of importance to the Hass avocado industry. Just like “2021-2025: Ensuring the Hass Avocado Industry’s Success,” future webinars will focus on sharing knowledge critical to the industry’s success and provide the opportunity to ask questions.

All HAB webinars are free to attend and offer the chance to engage in your areas of interest and obtain valuable insights for your business.


Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.

View Webinar

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Connecting Culture and Nutrition: Celebrating Hispanic Heritage Month with Aguacates – Love One Today®

October 10, 2025

During Hispanic Heritage Month, Aguacates – Love One Today® spotlights how tradition and research come together to highlight the many benefits of fresh avocados—giving everyone more reasons to love them every day, from family meals to cultural celebrations.

2024 Hass Avocado Board Annual Report

September 29, 2025

Please take a moment to go in and check out our 2024 report here – enjoy!

Path to Purchase Insights Point to New Strategies for Engaging Avocado Shoppers

September 18, 2025

The latest Avocado Path to Purchase study reveals how shoppers choose, purchase, and use avocados, identifying key behaviors, barriers, and opportunities to drive category growth at retail.