HAB Webinar
Driving Avocado Sales – One Click at a Time!
Register for HAB’s next webinar
Date: March 17, 2022
Time: 1-1:30pm PST
The COVID-19 pandemic spiked explosive growth in the e-grocery category and the latest numbers reveal the trends are here to stay. Nearly a third of consumers are currently purchasing some portion of their avocadoes online, and 50% indicating that they will do so in the next 12 months (2021 HAB Consumer Study). If you’re curious about where avocados fit within this rapid growth or how avocado marketers and retailers can work together to navigate this consumer buying shift, this is the webinar for you. Tim Madigan from The Partnering Group (TPG) retail consulting firm will lead a brief 30-minute presentation to unpack the latest e-commerce numbers, consumer purchasing trends, and our new Avocado Growth eToolkit – all designed to help you capitalize on the massive e-grocery category one click (or one million clicks) at a time!
This is the first webinar in our free 2022 series and all interested members of the industry are invited to attend. A brief presentation will be followed by a live Q&A. Don’t miss the opportunity to learn more and have your questions answered. Register today and we’ll send you a calendar invitation and email reminder.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Other Happenings
Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States
Latest “Regional Category Development Drivers” study identifies Key Drivers of Category Development by Region to Maximize Retail Sales of Hass Avocados.
Fresh Avocados – Love One Today® Connects with Hundreds of Health Professionals Advocating for Healthy Food and Lifestyle Changes
Annual conference aims to give health professionals the tools to discuss food choices that are both healthy and delicious with their patients, with support from Love One Today.
New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board
If you have a passion for the future of the avocado industry, consider getting involved in the 2023 nomination and voting process to fill ten board member seats. Read for the key dates and information on the new online system.
Updates & Resources
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.