HAB Webinar
Driving Avocado Sales – One Click at a Time!
Register for HAB’s next webinar
Date: March 17, 2022
Time: 1-1:30pm PST
The COVID-19 pandemic spiked explosive growth in the e-grocery category and the latest numbers reveal the trends are here to stay. Nearly a third of consumers are currently purchasing some portion of their avocadoes online, and 50% indicating that they will do so in the next 12 months (2021 HAB Consumer Study). If you’re curious about where avocados fit within this rapid growth or how avocado marketers and retailers can work together to navigate this consumer buying shift, this is the webinar for you. Tim Madigan from The Partnering Group (TPG) retail consulting firm will lead a brief 30-minute presentation to unpack the latest e-commerce numbers, consumer purchasing trends, and our new Avocado Growth eToolkit – all designed to help you capitalize on the massive e-grocery category one click (or one million clicks) at a time!
This is the first webinar in our free 2022 series and all interested members of the industry are invited to attend. A brief presentation will be followed by a live Q&A. Don’t miss the opportunity to learn more and have your questions answered. Register today and we’ll send you a calendar invitation and email reminder.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Other Happenings
From Awareness to Understanding: Why Health Messaging Still Matters for Driving Avocado Demand
Health remains the primary driver of avocado purchase, but awareness alone isn’t enough. HAB continues to build on this momentum—see why closing the gap is critical to driving everyday use.
HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts
The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.
Cast Your Vote: HAB Election Ballots Have Been Sent
Your 2026 HAB Ballot Is Here—Make Your Vote Count. HAB elections are now open—check your inbox for your ballot and make your vote count in shaping the Board’s future. The deadline to submit your vote is Tuesday, May 26, 2026.
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