Driving Avocado Sales – One Click at a Time!
Register for HAB’s next webinar
Date: March 17, 2022
Time: 1-1:30pm PST
The COVID-19 pandemic spiked explosive growth in the e-grocery category and the latest numbers reveal the trends are here to stay. Nearly a third of consumers are currently purchasing some portion of their avocadoes online, and 50% indicating that they will do so in the next 12 months (2021 HAB Consumer Study). If you’re curious about where avocados fit within this rapid growth or how avocado marketers and retailers can work together to navigate this consumer buying shift, this is the webinar for you. Tim Madigan from The Partnering Group (TPG) retail consulting firm will lead a brief 30-minute presentation to unpack the latest e-commerce numbers, consumer purchasing trends, and our new Avocado Growth eToolkit – all designed to help you capitalize on the massive e-grocery category one click (or one million clicks) at a time!
This is the first webinar in our free 2022 series and all interested members of the industry are invited to attend. A brief presentation will be followed by a live Q&A. Don’t miss the opportunity to learn more and have your questions answered. Register today and we’ll send you a calendar invitation and email reminder.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Fresh Avocados – Love One Today partners with two established organizations to reach health professionals with resources and research to help them feel confident in recommending fresh avocado.
The avocado market has long been governed by demand – a unique circumstance in the fruit and vegetable trade. But is that about to change? Has it already? Massive surface area expansions in recent years are raising questions.
The Hass Avocado Board’s job is to make avocados America’s most popular fruit and now it’s easier than ever for consumers and health professionals to access Love One Today’s turnkey resources about the benefits of fresh avocados.
Updates & Resources
November 30, 2022
Corporate Governance Committee (CGC) Meeting
December 6-7, 2022
HAC/HAB Board Meetings
See agenda and materials
Research & Insights
RETAIL CHANNEL OVERVIEW
Understanding Avocado Category Purchase Trends by Channel To Drive Retail Sales of Hass Avocados
Download the Study
Latest press release
Latest Press Release
New Study Highlights Evolution in Avocado Seasonality