HAB Webinar
Driving Avocado Sales – One Click at a Time!
Register for HAB’s next webinar
Date: March 17, 2022
Time: 1-1:30pm PST
The COVID-19 pandemic spiked explosive growth in the e-grocery category and the latest numbers reveal the trends are here to stay. Nearly a third of consumers are currently purchasing some portion of their avocadoes online, and 50% indicating that they will do so in the next 12 months (2021 HAB Consumer Study). If you’re curious about where avocados fit within this rapid growth or how avocado marketers and retailers can work together to navigate this consumer buying shift, this is the webinar for you. Tim Madigan from The Partnering Group (TPG) retail consulting firm will lead a brief 30-minute presentation to unpack the latest e-commerce numbers, consumer purchasing trends, and our new Avocado Growth eToolkit – all designed to help you capitalize on the massive e-grocery category one click (or one million clicks) at a time!
This is the first webinar in our free 2022 series and all interested members of the industry are invited to attend. A brief presentation will be followed by a live Q&A. Don’t miss the opportunity to learn more and have your questions answered. Register today and we’ll send you a calendar invitation and email reminder.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Other Happenings
The Hass Avocado Board Opens 2026 Board Nominations, Calls on Industry Leaders
Nominations for Board of Directors seats are taking place online. Nominate yourself or another person by submitting the corresponding form online no later than March 27, 2026
A Milestone for the Avocado Industry in the New Dietary Guidelines
The 2025–2030 Dietary Guidelines for Americans mark a significant moment for the avocado industry, recognizing avocados as a source of healthy fats and reinforcing the role of whole, fresh foods in healthy eating patterns.
A Fresh Produce Journey Comes to a Close
As of December 31, 2025, your writer, John McGuigan, will be retiring from the Hass Avocado Board.
Updates & Resources
