HAB Webinar
Driving Avocado Sales – One Click at a Time!

Register for HAB’s next webinar


Date: March 17, 2022
Time: 1-1:30pm PST

The COVID-19 pandemic spiked explosive growth in the e-grocery category and the latest numbers reveal the trends are here to stay. Nearly a third of consumers are currently purchasing some portion of their avocadoes online, and 50% indicating that they will do so in the next 12 months (2021 HAB Consumer Study). If you’re curious about where avocados fit within this rapid growth or how avocado marketers and retailers can work together to navigate this consumer buying shift, this is the webinar for you. Tim Madigan from The Partnering Group (TPG) retail consulting firm will lead a brief 30-minute presentation to unpack the latest e-commerce numbers, consumer purchasing trends, and our new Avocado Growth eToolkit – all designed to help you capitalize on the massive e-grocery category one click (or one million clicks) at a time!

This is the first webinar in our free 2022 series and all interested members of the industry are invited to attend. A brief presentation will be followed by a live Q&A. Don’t miss the opportunity to learn more and have your questions answered. Register today and we’ll send you a calendar invitation and email reminder.


Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.

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Focusing on redefining the value of avocados lines up with post-pandemic wellness trends to prioritize prevention. Campaigns contextualize the health benefits of avocados, driving timely advocacy.

HAB Webinar: Leveraging Avocado’s Nutrition Story to Drive Demand

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Adopting a healthy way of eating is top-of-mind for many shoppers and now is the time to tap into the nutritional benefits of the avocado to help drive demand. Learn more about accessing HAB’s library of free tools to help you communicate the avocado’s nutrition story to shoppers.

Study Shows Relationship Between Avocado Consumption and Risk of Cardiovascular Disease in U.S. Adults

April 25, 2022

According to a study that was published on March 30, 2022, in the Journal of the American Heart Association, there are additional benefits of consuming avocados, and you can read that study here: