HAB Webinar
Driving Avocado Sales – One Click at a Time!
Register for HAB’s next webinar
Date: March 17, 2022
Time: 1-1:30pm PST
The COVID-19 pandemic spiked explosive growth in the e-grocery category and the latest numbers reveal the trends are here to stay. Nearly a third of consumers are currently purchasing some portion of their avocadoes online, and 50% indicating that they will do so in the next 12 months (2021 HAB Consumer Study). If you’re curious about where avocados fit within this rapid growth or how avocado marketers and retailers can work together to navigate this consumer buying shift, this is the webinar for you. Tim Madigan from The Partnering Group (TPG) retail consulting firm will lead a brief 30-minute presentation to unpack the latest e-commerce numbers, consumer purchasing trends, and our new Avocado Growth eToolkit – all designed to help you capitalize on the massive e-grocery category one click (or one million clicks) at a time!
This is the first webinar in our free 2022 series and all interested members of the industry are invited to attend. A brief presentation will be followed by a live Q&A. Don’t miss the opportunity to learn more and have your questions answered. Register today and we’ll send you a calendar invitation and email reminder.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Other Happenings
The Latest Five-Year Evaluation of the Hass Avocado Boards Promotion Programs 2018-2022
HAB in early 2023 engaged with a group of professors and graduate students in the Department of Agricultural and Resource Economics at the University Of California at Davis, to do this economic evaluation of our Research & Promotion activity.
Leadership at the Avocado Nutrition Center Joins the Foundation for Fresh Produce Board
Dr. Nikki Ford’s new role on the FFP Board heralds a fruitful era for the avocado industry, aligning with ANC’s health-driven research and initiatives.
Research from the Avocado Nutrition Center and the Benefits of Fiber in Avocado Shared at the Today’s Dietitian Spring Symposium
On Monday, May 20, HAB Staff Ella Bauer, PhD, and Amanda Izquierdo, MPH, RD, LDN, presented to nutrition professionals the benefits of the fiber in avocados on gut health and chronic disease risk reduction.
Updates & Resources
