Harnessing the Power of Food as Medicine with Avocados

The White House Conference on Hunger, Nutrition, and Health, held in September 2022, issued a call to action to end hunger and reduce the prevalence of chronic disease in the United States by 2030.

Though the concept of “food is medicine” is regaining traction today, the Hass Avocado Board started communicating nutrition research since 2012, emphasizing the importance of incorporating nutrient-rich foods like avocados into everyday diets. HAB’s communication efforts focus on three primary messages:

  1. Food Is Medicine: avocados provide healthy fats that are vital for nourishing the body and fostering overall health. By embracing the principles of food is medicine individuals can take proactive steps to enhance their well-being.
  2. Avocados Work: avocados are not only delicious, but they are also a nutrient powerhouse. We will continue to promote research showing that avocados can be a part of a healthy eating diet. Our research pipeline consists of weight management, type 2 diabetes management, heart health, and healthy living at every age.
  3. It’s Easy: making healthy choices shouldn’t be daunting. Avocados make it simple to elevate the nutritional content and that yum factor of any dish or meal. Adding avocados can make healthy eating not only easy, but delicious and enjoyable experience.

These messages will play an integral role in all of our nutrition marketing efforts targeting health professionals, general market and Hispanic market consumers providing them with evidence-based resources, quick and easy recipes, as well as how-to tips on fresh avocados.

To learn more about how to harness the power of food as medicine with avocados, visit LoveOneToday.com.

Recent Happenings

The New 2020-2025 Dietary Guidelines for Americans Feature Avocados as a Healthy Option

February 15, 2021

Dietary Guidelines for Americans released the last week of December will replace the previous edition and serve as the basis for all nutrition policy in the Federal Government, as well as guide the private sector activities and nutrition education efforts. It also provides the public with the most up-to-date evidence on dietary behaviors that promote health and may help prevent chronic disease.

HAB’s Avocado Nutrition Center Submitted Public Comments for the Upcoming White House Conference on Hunger, Nutrition, and Health

September 12, 2022

HAB’s Avocado Nutrition Center submitted public comments for the upcoming White House Conference on Hunger, Nutrition and Health to be held on September 28.

HAB’s Avocado Nutrition Center Is Engaged in the Public Comment Process for 2025-2030 Dietary Guidelines for Americans

June 20, 2022

HAB’s Avocado Nutrition Center submitted comments on the proposed scientific questions to be addressed by the 2025 Dietary Guidelines Advisory Committee.