Investment to Redefine Avocado’s Value Paying Off as Wellness Trends Shift

To help equip the industry for growth, Hass Avocado Board (HAB) nutrition marketing campaigns strategically redefine the value of fresh avocados, continually elevating new context for the impact and worth of the fruit’s many nutritional benefits. Innovative partnerships, promotion of research, proactive media outreach and creative content work together year-round to drive advocacy and minimize consumption barriers.

Present trends in health and wellness align well with HAB’s marketing approach. As consumers emerge from the pandemic, Mintel, the world’s leading market intelligence agency, is monitoring a shift in the consumer mindset from a reactionary approach to wellness to a more preventative stance. Studies track that lingering stress and anxiety have left consumers actively seeking small, manageable changes that can support their long-term health goals.1

Our nutrition marketing programs successfully educate and engage influencers such as health professionals and media to promote fresh avocados as an everyday food choice that is not only delicious but also a smart investment in better health. By breaking down the science, campaigns amplify and contextualize the nutritional value of avocado so consumers can better compare benefits with other foods and make healthy choices. Creative content and media outreach materials pull from a robust library of digital resources on LoveOneToday.com and SaboreaUnoHoy.com and are always paired with easy, tasty recipes and tips to further inspire consumers to leverage avocado’s goodness daily to reduce risk factors and take the greater control over their health that they are looking for.

Visit LoveOneToday.com to explore the latest research, recipes, and informative articles. Content is organized around four key health pillar segments: heart health, weight management, type 2 diabetes and healthy living at every age to facilitate easy access to facts and resources to help health professionals and consumers love fresh avocados even more.

1. Mintel Health Management Trends Report, 2022

Other Happenings

HAB’s Avocado Nutrition Center Is Engaged in the Public Comment Process for 2025-2030 Dietary Guidelines for Americans

June 20, 2022

HAB’s Avocado Nutrition Center submitted comments on the proposed scientific questions to be addressed by the 2025 Dietary Guidelines Advisory Committee.

Hass Avocado Board: 20 Years of “Making it Happen”

June 6, 2022

To commemorate the 20th anniversary of the Hass Avocado Board, we’re reflecting on our roots as well as milestone achievements like advancements in nutrition research, industry information, and more! Have you or someone you know made an impact on HAB over the last two decades? We want to recognize you – submit your nominations today!

New Study Redefines Avocado Shopper Segments

May 23, 2022

A recent Hass Avocado Board shopper segmentation study determined that a small subset of avocado shoppers, known as ultra-shoppers, make the most significant impact on the category.