Investment to Redefine Avocado’s Value Paying Off as Wellness Trends Shift

To help equip the industry for growth, Hass Avocado Board (HAB) nutrition marketing campaigns strategically redefine the value of fresh avocados, continually elevating new context for the impact and worth of the fruit’s many nutritional benefits. Innovative partnerships, promotion of research, proactive media outreach and creative content work together year-round to drive advocacy and minimize consumption barriers.

Present trends in health and wellness align well with HAB’s marketing approach. As consumers emerge from the pandemic, Mintel, the world’s leading market intelligence agency, is monitoring a shift in the consumer mindset from a reactionary approach to wellness to a more preventative stance. Studies track that lingering stress and anxiety have left consumers actively seeking small, manageable changes that can support their long-term health goals.1

Our nutrition marketing programs successfully educate and engage influencers such as health professionals and media to promote fresh avocados as an everyday food choice that is not only delicious but also a smart investment in better health. By breaking down the science, campaigns amplify and contextualize the nutritional value of avocado so consumers can better compare benefits with other foods and make healthy choices. Creative content and media outreach materials pull from a robust library of digital resources on LoveOneToday.com and SaboreaUnoHoy.com and are always paired with easy, tasty recipes and tips to further inspire consumers to leverage avocado’s goodness daily to reduce risk factors and take the greater control over their health that they are looking for.

Visit LoveOneToday.com to explore the latest research, recipes, and informative articles. Content is organized around four key health pillar segments: heart health, weight management, type 2 diabetes and healthy living at every age to facilitate easy access to facts and resources to help health professionals and consumers love fresh avocados even more.

1. Mintel Health Management Trends Report, 2022

Other Happenings

HAB Celebrates the 20th Anniversary “Making It Happen” Recognition Award Recipients

September 26, 2022

Continuing the celebration of HAB’s 20th anniversary, we’re pleased to recognize individuals who have played a prominent role in building or growing our organization over the past two decades.

HAB’s Avocado Nutrition Center Submitted Public Comments for the Upcoming White House Conference on Hunger, Nutrition, and Health

September 12, 2022

HAB’s Avocado Nutrition Center submitted public comments for the upcoming White House Conference on Hunger, Nutrition and Health to be held on September 28.

Meet our Avocado Goodness Experts – Uncover How Their Influence Affects the Industry

August 22, 2022

Catch up with the Avocado Goodness Experts (AGEs) who work to add value, credibility, and trust to our communications with health professionals. See how and why their influence is growing the industry.