Love One Today®, the One-Stop Avocado Hub for Health Professionals and Consumers

HAB is dedicated to understanding avocados’ health benefits and industry trends to better market to an increasingly nutrition-focused audience. Our commitment to nutrition research continues to grow and Love One Today® is the perfect vehicle to bring findings to life and drive demand for avocados.

Love One Today® is a science-based and wellness education program that encourages Americans to include fresh Hass avocados in everyday healthy eating plans and helps increase fruit and vegetable intake as avocados are a delicious, cholesterol-free whole food and a source of fiber and natural good fats. Its ultimate goal is to build and sustain demand for Hass avocados in the U.S. by increasing consumers understanding of the unique benefits of avocados to human health. To that end, Love One Today® uses peer-reviewed data to instruct the health professionals who educate consumers, allowing to prime the marketplace to be receptive to the industry’s health and nutrition messages.

Since 2013, LoveOneToday.com is the one-stop-hub of information for health professionals and consumers. The website offers health professionals who provide dietary advice the latest on avocado nutrition research to help inform their dietary recommendations in support of weight management, type 2 diabetes, heart health goals and general health and wellness. The website also provides free resources to help guide patient/client consultations and free educational handouts.


Love One Today home screen
How To Screen
Recipes Screen


Avocado 101 sheet
Dietitians Toolkit
Good Fats Workbook

Consumers can also take great advantage of LoveOneToday.com as it offers practical ideas on how to incorporate healthy avocados into their eating plans and reap the health benefits they provide. From nutritious avocado recipes, to tips for how to choose, prep and store avocados and easy-to-read articles that explain avocado nutritional attributes and health benefits, LoveOneToday.com is the source for everything about avocados.


Avocado 101 sheet
Dietitians Toolkit
Good Fats Workbook

Saborea Uno Hoy® is the food and wellness education program for the U.S. Hispanic market. SaboreaUnoHoy.com offers a bicultural, bilingual and culturally relevant experience for Hispanics in the U.S. with culturally attuned recipes, population insights and health facts.

Saborea Uno Hoy page




Natalia Arias, Digital Marketing and Communications Manager, has been working for the avocado industry for 10 years and with the Hass Avocado Board since 2015 developing and implementing the digital strategy in a manner that is consistent with the organization’s marketing plan. Along with the websites she manages the email marketing campaigns and social media strategy.


The Love One Today® program provides a call to action that communicates simple but relevant nutritional benefits that give consumers permission to love avocados every day. Anyone in the avocado industry is welcome to license the use of the Love One Today® and Saborea Uno Hoy® marks for free in their sales and marketing programs.

Other Happenings

Which Retail Channels Are Winning With Avocado Shoppers?

August 8, 2022

A recent Hass Avocado Board channel segmentation study provides a greater understanding of avocado shopper segmentation by outlining key purchase metrics of buyer groups within each retail outlet.

Collaboration Elevates Conversations on Body Self-acceptance and Making Small, Manageable Choices To Support Well-being

July 25, 2022

With wellness trends shifting focus to healthy habits for both body and mind, Fresh Avocados – Love One Today® joined forces with a leading online platform empowering consumers to prioritize eating for both health and satisfaction.

Introducing BOLD Class 2

July 11, 2022

BOLD brings out the best in all of us and builds a stronger future for this industry we all love and want to see continue to prosper and grow. Read more about HAB’s BOLD program here.