Meet BOLD Class 1

The Hass Avocado Industry Board Leadership Development Program is designed to develop emerging leaders in the industry. Get to know the emerging leaders who make up BOLD Class 1.

Individuals who want to make a difference in the industry they love need a productive pathway to do so. BOLD graduates discover ways to turn their personal passion for avocados into a professional asset that can help improve profitability and increase the effectiveness of a growing industry that creates jobs, improves the well-being of consumers, and benefits entire communities.

BOLD logo

The 12-member inaugural class of the BOLD program includes both importers and producers, representing all corners of the Hass avocado industry. Class members backgrounds include future leaders from many of our most prominent importers and marketing companies as well as many participating in our program in order to gain knowledge and insights to further their family avocado businesses. BOLD Class 1 participants reflect the industry’s diverse range of emerging leaders.

Mentored by industry veterans, BOLD participants also take part in courses on the essential knowledge, skills, and relationships necessary for motivated individuals to develop themselves into industry leaders. Course content is developed and taught by relevant professionals, ranging from industry veterans to top academic professionals in food and agriculture at the University of California-Davis.

Ultimately, BOLD results in an ever-growing group of credible and steadfast advocates for the Hass avocado industry.

BOLD Class 1 participants include:

Image for Brock Becker
Brock Becker – Importer
Image for Sean Bettles
Sean Bettles – Producer
Image for Gerardo Huerta
Gerardo Huerta – Importer
Image for Connor Huser
Connor Huser – Importer
Image for Rachael Laenan
Rachael Laenen – Producer
Image for Juan Monsalve
Juan Monsalve – Importer
Image for Jamie Rivas Campbell
Jaime Rivas – Producer
Image for Monica Robles
Monica Robles – Importer
Image for Peter Romero
Peter Romero – Producer
Image for David Ruiz, Jr.
David Ruiz, Jr. – Producer
Image for Erika Vega
Erika Vega – Importer
Image for Ricardo Vega
Ricardo Vega – Producer

Get to know more about BOLD Class 1 participants by reading their brief biographies at the link below.

Click Here To Meet Bold Class 1