The “HAB EFFECT” or the ability for industry members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board and amplification of the work done by others for everyone’s growth, was the theme at the recently held gathering of all of the active member organizations of the Hass Avocado Board Promotion, Research, and Information Order in conjunction with the PMA Fresh Summit that was held in Anaheim, CA. This meeting held on Thursday October 17th, was a collaborative effort of HAB and the member organizations to share information about the work that they do to promote avocados here in the United States.

HAB collects, focuses, and distributes investments for the U.S. avocado industry. Those investments take two forms. HAB enables programs run by California producer and importer associations that benefit specific countries of origin, and we implement programs that benefit all industry members.

At the meeting the following representatives of the member organizations gave compelling presentations of the work they do – the benefits they deliver to their stakeholders, and the strategies they follow to drive consumption of avocados now and into the future:

Hass Avocado Board
Emiliano Escobedo

California Avocado Commission
Jan Delyser

Chilean Avocado Importers Association
Karen Brux

Avocados from Mexico
Alvaro Luque

Peruvian Avocado Commission
Xavier Equihua

The final take-away from the meeting:

  1. HAB and the producer and importer organizations are building demand for avocados in the U.S.
  2. HAB is a catalyst for action and the only independent avocado organization that equips the entire industry for success.

At HAB our job is to make avocados America’s favorite fruit – and it’s working

Other Happenings

Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States

March 20, 2023

Latest “Regional Category Development Drivers” study identifies Key Drivers of Category Development by Region to Maximize Retail Sales of Hass Avocados.

Fresh Avocados – Love One Today® Connects with Hundreds of Health Professionals Advocating for Healthy Food and Lifestyle Changes

March 14, 2023

Annual conference aims to give health professionals the tools to discuss food choices that are both healthy and delicious with their patients, with support from Love One Today.

New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board

March 1, 2023

If you have a passion for the future of the avocado industry, consider getting involved in the 2023 nomination and voting process to fill ten board member seats. Read for the key dates and information on the new online system.