PMA HAPRIO Meeting
The “HAB EFFECT” or the ability for industry members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board and amplification of the work done by others for everyone’s growth, was the theme at the recently held gathering of all of the active member organizations of the Hass Avocado Board Promotion, Research, and Information Order in conjunction with the PMA Fresh Summit that was held in Anaheim, CA. This meeting held on Thursday October 17th, was a collaborative effort of HAB and the member organizations to share information about the work that they do to promote avocados here in the United States.
HAB collects, focuses, and distributes investments for the U.S. avocado industry. Those investments take two forms. HAB enables programs run by California producer and importer associations that benefit specific countries of origin, and we implement programs that benefit all industry members.
At the meeting the following representatives of the member organizations gave compelling presentations of the work they do – the benefits they deliver to their stakeholders, and the strategies they follow to drive consumption of avocados now and into the future:
Hass Avocado Board
Emiliano Escobedo
California Avocado Commission
Jan Delyser
Chilean Avocado Importers Association
Karen Brux
Avocados from Mexico
Alvaro Luque
Peruvian Avocado Commission
Xavier Equihua
The final take-away from the meeting:
- HAB and the producer and importer organizations are building demand for avocados in the U.S.
- HAB is a catalyst for action and the only independent avocado organization that equips the entire industry for success.
At HAB our job is to make avocados America’s favorite fruit – and it’s working
Other Happenings
Advancing Avocado Science: New Research Highlights Gut Health Benefits
The Avocado Nutrition Center advances science by supporting research, including a study linking daily avocado intake to changes in the gut microbiome.
Avocados in Peru: Heading Towards Maturity
In mid-2024, our collaborators at CIRAD traveled to Peru, to engage the industry in taking a in-depth look at the recent activities that have been taken in the production areas to capture an updated look at what our expectations are for the second-largest exporter of Hass avocados in the world.
Hass Avocado Board Launches 2025 Online Nominations, Invites Industry Leaders To Shape the Future of Avocado Success
Hass Avocado producers or importers can nominate themselves or another person by completing and submitting the corresponding form online no later than April 1, 2025.
Get started now at: HassAvocadoBoard.com/Nominations
