Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States

The avocado category has grown over the last four years as evolving shopper behaviors have driven changes in category development across the U.S. As the category continues to grow, regions across the U.S. have grown at different rates creating highly developed and emerging regions.

In the western U.S., California and the West regions continue to show high category development index (CDI) driven by a highly engaged shopper base. These regions also have a higher household penetration, purchase frequency, and the highest proportion of Ultra shoppers. However, CDI has remained flat in the western U.S., while the Northeast, Midsouth and Southeast have shown significant gains in category development. Increasing avocado purchase frequency is one driver of greater development in the East.

Read more category development drivers for each region in the U.S. in the recent Hass Avocado Board Regional Category Development Drivers Study. The study details key actions and opportunities that avocado marketers and retailers can take advantage of to help grow Hass avocado sales in all regions across the U.S.

Recent Happenings

Attention all Producers and Importers of Hass Avocados in the U.S.

April 2, 2024

Bring your passion for the avocado industry’s growth to the Hass Avocado Board as a new board member and help shape the future of our industry.

Avocado Sustainability Website Launched

March 18, 2024

We created the Avocado Sustainability website, which was launched in October of 2023. The site includes over ninety sustainability studies, which are avocado centric in their content.

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The Hass Avocado Board’s nutrition science and communication efforts answer White House Call.