Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States

The avocado category has grown over the last four years as evolving shopper behaviors have driven changes in category development across the U.S. As the category continues to grow, regions across the U.S. have grown at different rates creating highly developed and emerging regions.

In the western U.S., California and the West regions continue to show high category development index (CDI) driven by a highly engaged shopper base. These regions also have a higher household penetration, purchase frequency, and the highest proportion of Ultra shoppers. However, CDI has remained flat in the western U.S., while the Northeast, Midsouth and Southeast have shown significant gains in category development. Increasing avocado purchase frequency is one driver of greater development in the East.

Read more category development drivers for each region in the U.S. in the recent Hass Avocado Board Regional Category Development Drivers Study. The study details key actions and opportunities that avocado marketers and retailers can take advantage of to help grow Hass avocado sales in all regions across the U.S.

Recent Happenings

First Study Links Eating Avocados to Reduced Risk for Developing Diabetes Among Hispanics Included in the Study

May 22, 2023

Over a lifetime, US adults have a 40% chance of developing type 2 diabetes. The odds are even higher for Hispanic or Latino adults. A new study on eating fresh avocados and the risk for developing diabetes in US Adults with Hispanic ancestry.

Streaming Webinar Highlights Key Takeaways from World Avocado Congress

May 18, 2023

Stream an on-demand webinar to hear highlights from HAB’s four presentations at the World Avocado Congress.

A “BOLD” Class of Leaders Step Forward to Help Steer the Future of the Avocado Industry

April 10, 2023

Emerging leaders across the supply chain complete HAB’s BOLD program to be better prepared to take the industry forward. Learn about how a briefing with the USDA helped them be ready to serve on a board.