The “HAB Effect” Delivers Value
For Entire Avocado Industry
The Hass Avocado Board (HAB) recently debuted a new video which highlights the contributions the organization makes to the industry to support growing avocado consumption in the United States.
With the goal of reaching industry members within the supply chain, the video serves as a powerful resource for fostering a deeper understanding of the work that HAB is doing for the avocado industry in the United States and making stakeholders even more knowledgeable about the work the board does.
The video is located on a landing page that outlines with infographics the details of the HAB Effect, as well as some of the outstanding results the work has created over the years. “We are thrilled to share this new video with our industry,” said HAB Chairman Jorge Hernandez. “It demonstrates that the avocado industry can count on HAB to be a catalyst for action and a reason to be confident in the future of our business.”
The video brings to life HAB’s two-fold approach which the organization calls the “HAB Effect”. It shows both the programs that the board enables, which are the promotions carried out by the country of origin organizations and the programs that HAB itself implements, which benefit all industry members. As the only independent avocado organization, HAB’s goal is to equip the entire industry for success.
Other Happenings
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Latest “Regional Category Development Drivers” study identifies Key Drivers of Category Development by Region to Maximize Retail Sales of Hass Avocados.
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New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board
If you have a passion for the future of the avocado industry, consider getting involved in the 2023 nomination and voting process to fill ten board member seats. Read for the key dates and information on the new online system.
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.