The “HAB Effect” Delivers Value
For Entire Avocado Industry

The Hass Avocado Board (HAB) recently debuted a new video which highlights the contributions the organization makes to the industry to support growing avocado consumption in the United States.

With the goal of reaching industry members within the supply chain, the video serves as a powerful resource for fostering a deeper understanding of the work that HAB is doing for the avocado industry in the United States and making stakeholders even more knowledgeable about the work the board does.

The video is located on a landing page that outlines with infographics the details of the HAB Effect, as well as some of the outstanding results the work has created over the years. “We are thrilled to share this new video with our industry,” said HAB Chairman Jorge Hernandez. “It demonstrates that the avocado industry can count on HAB to be a catalyst for action and a reason to be confident in the future of our business.”

The video brings to life HAB’s two-fold approach which the organization calls the “HAB Effect”. It shows both the programs that the board enables, which are the promotions carried out by the country of origin organizations and the programs that HAB itself implements, which benefit all industry members. As the only independent avocado organization, HAB’s goal is to equip the entire industry for success.

Watch the HAB Effect Video and Learn More

Other Happenings

Research from the Avocado Nutrition Center and the Benefits of Fiber in Avocado Shared at the Today’s Dietitian Spring Symposium

June 17, 2024

On Monday, May 20, HAB Staff Ella Bauer, PhD, and Amanda Izquierdo, MPH, RD, LDN, presented to nutrition professionals the benefits of the fiber in avocados on gut health and chronic disease risk reduction.

Introducing BOLD Class 4

June 3, 2024

We are pleased to announce the participants who make up our fourth Board Leadership Development (BOLD) Class 4 that was initiated the last week of March.

2023 Year in Review

May 20, 2024

2023 was no exception for us, and we had to use all of our experience to bring the year to an acceptable conclusion.