The “HAB Effect” Delivers Value
For Entire Avocado Industry

The Hass Avocado Board (HAB) recently debuted a new video which highlights the contributions the organization makes to the industry to support growing avocado consumption in the United States.

With the goal of reaching industry members within the supply chain, the video serves as a powerful resource for fostering a deeper understanding of the work that HAB is doing for the avocado industry in the United States and making stakeholders even more knowledgeable about the work the board does.

The video is located on a landing page that outlines with infographics the details of the HAB Effect, as well as some of the outstanding results the work has created over the years. “We are thrilled to share this new video with our industry,” said HAB Chairman Jorge Hernandez. “It demonstrates that the avocado industry can count on HAB to be a catalyst for action and a reason to be confident in the future of our business.”

The video brings to life HAB’s two-fold approach which the organization calls the “HAB Effect”. It shows both the programs that the board enables, which are the promotions carried out by the country of origin organizations and the programs that HAB itself implements, which benefit all industry members. As the only independent avocado organization, HAB’s goal is to equip the entire industry for success.

Watch the HAB Effect Video and Learn More

Other Happenings

Nutrition 2023 Spotlight: Avocado Nutrition Center’s Trailblazing Presence

September 11, 2023

Avocado Nutrition Center shines at Nutrition 2023, leading avocado research and fostering collaboration among experts. Read how ANC’s impact is shaping nutrition.

Harvesting Excellence: The Role of Governance in HAB’s Journey to Avocado Prominence

August 28, 2023

Good governance is the compass that steers the Hass Avocado Board towards its true north, ensuring that every action aligns with its mission, and every decision is a testament to its dedication to growing demand for avocados and strengthening our industry.

HAB Webinar: Avocado World Market Projection Up to 2030, Version 2.0

August 14, 2023

Tune into an on-demand webinar to hear actionable insights and the top 3 strategies recommended to address the global avocado demand gap projected by 2030.