The Hass Avocado Board Offers Free Resources To Spread More Avocado Goodness
See How the Industry Can Take Part.
LoveOneToday.com and SaboreaUnoHoy.com offer fresh recipe ideas, nutrition articles with tips for healthy living, and countless free resources like meal plans and fact sheets. These resources make it easier than ever for health professionals to recommend fresh avocados to their clients and for consumers to discover the health benefits of avocados and incorporate them into their eating plans.
“Are fresh avocados good for me?”
“Are they worth my time, effort, and money compared to other fruits and vegetables?”
“What are the best ways to pick, prepare and store avocados?”
Consumers can find the answers to these questions at LoveOneToday.com, as well as relevant and credible facts that will allow them to love fresh avocados even more.
Health professionals can find nutrition information that is research-based, peer-reviewed, and USDA approved. They can also find tips, and insights from nutrition experts, as well as turnkey solutions to facilitate avocado recommendations to their clients. These solutions are generated by the Avocado Nutrition Center and its nutrition experts as a complement to the latest research available.
LoveOneToday.com offers comprehensive and easy-to-use avocado handling and preparation tips, nutrition information, along with recipes and meal suggestions developed by registered dietitians and tested for appeal and nutrition value. The U.S. Latin-American community has access to a bicultural and bilingual experience through SaboreaUnoHoy.com.
Love One Today® originated in 2013, but it was in 2017 that HAB relaunched its marketing websites with the domains LoveOneToday.com and SaboreaUnoHoy.com, to signal a stronger commitment with this powerful nutrition marketing program created for its target audiences. Since then, the websites are constantly being updated and improved. They have been optimized for an ideal visitor experience through intuitive navigation, and enhanced functionality.
Originally developed as a consulting tool for general market consumers and health professionals, today all avocado industry members can also take advantage of the nutrition and market research behind Love One Today® by licensing the mark free of charge.
“Love One Today®” is a leading source of the healthiest reasons and tastiest ways to enjoy fresh avocados. It brings clarity on nutrition benefits, breaks down how the latest science translates into everyday actions and gives everyone permission to eat avocados every day.
Don’t miss out the opportunity to use all of the high quality, science-based, comprehensive resources, recipes with full nutrition labels and tips Love One Today® has to offer, and help grow the industry.
Latest “Bagged Avocado Sales Drivers” study identifies underlying trends of driving bagged avocado sales.
Timely updates on HAB’s plan to share the avocado sustainability story is now streaming. Learn about the Avocado Sustainability Center, a new central source for information, data and research.
HAB’s Board Leadership Development Program (BOLD) was specifically developed and implemented by the avocado industry to attract, inform, educate, and turn out volunteer leaders for our industry’s many boards.
Updates & Resources
December 6, 2023
HAB Meeting - Seating of the Board & Election of Officers
December 7, 2023
HAC/HAB Board Meetings
See agenda and materials
Business Support Tools
Bagged Avocado Sales Drivers
Understanding Bagged Avocado Sales Trends and Shopper Purchase Behaviors to Drive Retail Sales of Hass Avocados
Latest press release
U.S. Avocado Industry Steps Forward On Sustainability Journey
MISSION VIEJO, Calif. (November 1, 2023) – Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass […]