The Hass Avocado Board Offers Free Resources To Spread More Avocado Goodness

See How the Industry Can Take Part.

LoveOneToday.com and SaboreaUnoHoy.com offer fresh recipe ideas, nutrition articles with tips for healthy living, and countless free resources like meal plans and fact sheets. These resources make it easier than ever for health professionals to recommend fresh avocados to their clients and for consumers to discover the health benefits of avocados and incorporate them into their eating plans.

“Are fresh avocados good for me?”
“Are they worth my time, effort, and money compared to other fruits and vegetables?”
“What are the best ways to pick, prepare and store avocados?”

Consumers can find the answers to these questions at LoveOneToday.com, as well as relevant and credible facts that will allow them to love fresh avocados even more.

Health professionals can find nutrition information that is research-based, peer-reviewed, and USDA approved. They can also find tips, and insights from nutrition experts, as well as turnkey solutions to facilitate avocado recommendations to their clients. These solutions are generated by the Avocado Nutrition Center and its nutrition experts as a complement to the latest research available.

LoveOneToday.com offers comprehensive and easy-to-use avocado handling and preparation tips, nutrition information, along with recipes and meal suggestions developed by registered dietitians and tested for appeal and nutrition value. The U.S. Latin-American community has access to a bicultural and bilingual experience through SaboreaUnoHoy.com.

Love One Today Materials

Love One Today® originated in 2013, but it was in 2017 that HAB relaunched its marketing websites with the domains LoveOneToday.com and SaboreaUnoHoy.com, to signal a stronger commitment with this powerful nutrition marketing program created for its target audiences. Since then, the websites are constantly being updated and improved. They have been optimized for an ideal visitor experience through intuitive navigation, and enhanced functionality.

Originally developed as a consulting tool for general market consumers and health professionals, today all avocado industry members can also take advantage of the nutrition and market research behind Love One Today® by licensing the mark free of charge.


“Love One Today®” is a leading source of the healthiest reasons and tastiest ways to enjoy fresh avocados. It brings clarity on nutrition benefits, breaks down how the latest science translates into everyday actions and gives everyone permission to eat avocados every day.

Don’t miss out the opportunity to use all of the high quality, science-based, comprehensive resources, recipes with full nutrition labels and tips Love One Today® has to offer, and help grow the industry.

Other Happenings

The Board Leadership Development Program (BOLD)

September 14, 2021

The Hass avocado industry faces both extraordinary opportunities and challenges moving into the future, and the industry needs to face an increasingly complex marketplace with increasingly sophisticated problem-solvers. BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.

HAB Webinar: Better Together – Bagged and Bulk Avocado Shopper Trends

September 7, 2021

Who is purchasing Bagged avocados? Who is purchasing Bulk avocados? Are there households who purchase both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights around Bagged and Bulk avocados from a recent research study.

Your HAB Monthly Update – Avocado Volume Data & Projections and More Right to your Inbox

August 30, 2021

HAB is committed to making avocados America’s most popular fruit and to equip our industry for success. That is why earlier this summer we launched a brand-new monthly newsletter developed for our producer/grower stakeholder audience.