USDA Announces New Board Members to Hass Avocado Board
New Board Members Announced by the USDA in November and New Executive Committee Members Announced by Hass Avocado Board in Early December
On Thursday November 19th, the U.S. Department of Agriculture announced the appointment of 11 members to the Hass Avocado Board (HAB). Appointed are three producer members, three producer alternates, two importer members and two importer alternates to fill three-year terms beginning Nov. 1, 2020, and expiring on Oct. 31, 2023, and one producer alternate to fill the remainder of the term which expires on Oct. 31, 2021.
Members and alternates newly appointed to serve are:
- Susan V. Pinkerton, Ventura, California (Producer Member)
- Ben Van Der Kar, Carpinteria, California (Producer Member)
- CJ Shade, Ojai, California (Producer Member)
- William Carleton, Carpinteria, California (Producer Alternate)
- Jeff Dickinson, Fallbrook, California (Producer Alternate)
- Kimberlin Brown Pelzer, Fallbrook, California (Producer Alternate)
- Keith Slattery, San Clemente, California (Producer Alternate 1-year term)
- Jorge A. Hernandez, McAllen, Texas (Importer Member)
- Sergio Chavez, Lake Elsinore, California (Importer Member)
- Andrew Bruno, Newbury Park, California (Importer Alternate)
- Peter Shore, Ojai, California (Importer Alternate)
HAB has 12 members, which include seven producer members, two importer members and three producer or importer members who serve in swing seats. Each member has an alternate.
Following these appointments, at the Hass Avocado Board’s new member seating event held on December 1, 2020, HAB announced two producers and two importers have been seated to HAB’s Executive Committee.
Newly seated HAB executive committee members include:
Importer Jorge Hernandez as Chairman
Producer Salvador Dominguez as Vice-Chairman
Producer Ben Van Der Kar as Secretary
Importer David Fausset as Treasurer
“I am honored to continue supporting the work of HAB alongside these respected industry members seated to the executive committee,” said HAB Chairman Jorge Hernandez. “We know HAB’s success truly depends on the leadership of our board members and we look forward to supporting HAB’s vision of making fresh Hass avocados America’s most popular fruit by 2025.”
As the only independent avocado organization, HAB’s goal is to equip the entire industry for success. The executive committee will play a pivotal role in implementing HAB’s new 2021-2025 strategic plan, which includes strategies, objectives and five-year working goals across each of five strategic priority areas:
Sustainability
Nutrition
Business Support Tools and Information
Industry Engagement and Leadership
Communications
For the industry, HAB strives to be a catalyst for action and a reason to be confident. All industry members are encouraged to register here to view timely industry updates and access tools that will help facilitate the decision-making process for their avocado business.
Other Happenings
Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States
Latest “Regional Category Development Drivers” study identifies Key Drivers of Category Development by Region to Maximize Retail Sales of Hass Avocados.
Fresh Avocados – Love One Today® Connects with Hundreds of Health Professionals Advocating for Healthy Food and Lifestyle Changes
Annual conference aims to give health professionals the tools to discuss food choices that are both healthy and delicious with their patients, with support from Love One Today.
New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board
If you have a passion for the future of the avocado industry, consider getting involved in the 2023 nomination and voting process to fill ten board member seats. Read for the key dates and information on the new online system.
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.