USDA Announces New Board Members to Hass Avocado Board
New Board Members Announced by the USDA in November and New Executive Committee Members Announced by Hass Avocado Board in Early December
On Thursday November 19th, the U.S. Department of Agriculture announced the appointment of 11 members to the Hass Avocado Board (HAB). Appointed are three producer members, three producer alternates, two importer members and two importer alternates to fill three-year terms beginning Nov. 1, 2020, and expiring on Oct. 31, 2023, and one producer alternate to fill the remainder of the term which expires on Oct. 31, 2021.
Members and alternates newly appointed to serve are:
- Susan V. Pinkerton, Ventura, California (Producer Member)
- Ben Van Der Kar, Carpinteria, California (Producer Member)
- CJ Shade, Ojai, California (Producer Member)
- William Carleton, Carpinteria, California (Producer Alternate)
- Jeff Dickinson, Fallbrook, California (Producer Alternate)
- Kimberlin Brown Pelzer, Fallbrook, California (Producer Alternate)
- Keith Slattery, San Clemente, California (Producer Alternate 1-year term)
- Jorge A. Hernandez, McAllen, Texas (Importer Member)
- Sergio Chavez, Lake Elsinore, California (Importer Member)
- Andrew Bruno, Newbury Park, California (Importer Alternate)
- Peter Shore, Ojai, California (Importer Alternate)
HAB has 12 members, which include seven producer members, two importer members and three producer or importer members who serve in swing seats. Each member has an alternate.
Following these appointments, at the Hass Avocado Board’s new member seating event held on December 1, 2020, HAB announced two producers and two importers have been seated to HAB’s Executive Committee.
Newly seated HAB executive committee members include:
Importer Jorge Hernandez as Chairman
Producer Salvador Dominguez as Vice-Chairman
Producer Ben Van Der Kar as Secretary
Importer David Fausset as Treasurer
“I am honored to continue supporting the work of HAB alongside these respected industry members seated to the executive committee,” said HAB Chairman Jorge Hernandez. “We know HAB’s success truly depends on the leadership of our board members and we look forward to supporting HAB’s vision of making fresh Hass avocados America’s most popular fruit by 2025.”
As the only independent avocado organization, HAB’s goal is to equip the entire industry for success. The executive committee will play a pivotal role in implementing HAB’s new 2021-2025 strategic plan, which includes strategies, objectives and five-year working goals across each of five strategic priority areas:
Sustainability
Nutrition
Business Support Tools and Information
Industry Engagement and Leadership
Communications
For the industry, HAB strives to be a catalyst for action and a reason to be confident. All industry members are encouraged to register here to view timely industry updates and access tools that will help facilitate the decision-making process for their avocado business.
Other Happenings
New Study Reveals Sales and Purchase Behavior Trends of Bagged Avocados
Latest “Bagged Avocado Sales Drivers” study identifies underlying trends of driving bagged avocado sales.
On-Demand Now: Webinar highlighting HAB’s Steps to Tell Avocado’s Sustainability Story
Timely updates on HAB’s plan to share the avocado sustainability story is now streaming. Learn about the Avocado Sustainability Center, a new central source for information, data and research.
BOLD Program – Achieving Its Primary Goal
HAB’s Board Leadership Development Program (BOLD) was specifically developed and implemented by the avocado industry to attract, inform, educate, and turn out volunteer leaders for our industry’s many boards.
