Webinar: Attitudes and Usage Drivers for Bagged Avocados
What every Hass avocado seller needs to know about an important demand driving part of our category. The Hass Avocado Board sheds light on in the recently released report “Attitudes and Usage Drivers for Bagged Avocados”.
Join us for an informative webinar on the subject led by Matt Schraut, Vice President, Analytics and Client Services, Fusion, Business Strategy & Research Firm.
The Hass Avocado Board (HAB) unveils critical findings from its recent qualitative study on consumer preferences for bagged and bulk avocados. Developed to explore evolving shopper behaviors, the “Attitudes and Usage Drivers for Bagged Avocados” survey engaged participants in discussions around purchase behaviors, attitudes, and the factors guiding their choices between bagged and bulk avocados.
Participants discussed the many considerations and motivations influencing their avocado purchases, including the in-store elements impacting their purchase decisions in the produce aisle. The research highlights several key factors influencing shopper purchases, such as avocado ripeness, value, convenience, and quality of the product in-store.
This HAB webinar will delve into the many reasons and considerations that consumers put into making that avocado purchase decision….. bagged, bulk, or BOTH!
This study not only provides valuable insights into consumer preferences but also offers actionable opportunities for retailers and suppliers seeking to tailor their offerings to meet the evolving needs of the market.
HAB provides these insights and detailed retail information as the only avocado organization that equips the entire industry for success, offering clear and actionable information that everyone can use to drive their avocado business forward.
For a deeper dive into these retail sales and shopper purchase trends and to explore the myriad of opportunities they present, click the link below.
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