New Study Reveals Sales and Purchase Behavior Trends of Bagged Avocados
A recent study conducted by the Hass Avocado Board (HAB) has unveiled the pivotal role played by bagged avocados in driving growth within the avocado category. The Bagged Avocado Sales Drivers study, delves into retail sales and household panel data, providing insights into the evolving landscape of the avocado retail market over the past four years. These insights can provide industry stakeholders a source to refine marketing strategies and messaging for bagged avocados, creating greater shopper engagement within the avocado category.
The retail marketplace has been met with many challenges in recent years. In 2020, at the onset of the pandemic, the avocado category experienced an impressive 21% surge in retail unit volume and an 8% increase in retail dollars. However, 2021 witnessed a minor 5% dip in unit volume, while dollars remained relatively stable. This trend persisted into 2022, marked by inflationary pressures and an additional 8% volume decline. Rising inflation led to higher avocado prices, driving greater dollar sales for both bulk and bagged avocados.
Amidst these market dynamics, bagged avocados emerged as a key player. While they were already on a growth trajectory before 2020, they experienced a significant boost in both volume and dollar sales during 2020 and 2021. Consequently, bagged avocados claimed a larger share of the overall avocado category sales during this period. In 2020, bagged avocado volume grew by an impressive 46%, followed by an 18% increase in 2021. The market share of bagged avocados expanded from 19% in 2019 to 28% in 2021.
In addition to these sales trends, the bagged avocado study revealed shopper purchase behaviors also underwent significant changes. While some shopper groups experienced declines in purchases and trips per household, the overall trend remained positive.
Beyond providing convenience to consumers, bagged avocados represent a significant growth opportunity for retailers and marketers. For a more in-depth exploration of these trends and the opportunities they present, visit our Business Support Tools page.
YOU MAY ALSO LIKE THESE HAPPENINGS
Who is purchasing Bagged avocados? Who is purchasing Bulk avocados? Are there households who purchase both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights around Bagged and Bulk avocados from a recent research study.
The latest “Avocado Seasonality Driver” study uncovers the impact of avocado shipments and shopper purchase behaviors on the seasonality of retail sales of Hass Avocados.
A New Shopper Study Reveals a Growing Shopper Segment That Is Driving Avocado Sales: Discover What Opportunities Are Behind This Trend
The Bagged and Bulk Avocado Shopper Trends study shows a growing segment of shoppers looking for availability of bulk and bagged avocados in the retail marketplace and emphasizes the impact these shoppers may have on sustained growth in the avocado category.
Updates & Resources
December 6, 2023
HAB Meeting - Seating of the Board & Election of Officers
December 7, 2023
HAC/HAB Board Meetings
See agenda and materials
Business Support Tools
Bagged Avocado Sales Drivers
Understanding Bagged Avocado Sales Trends and Shopper Purchase Behaviors to Drive Retail Sales of Hass Avocados
Latest press release
U.S. Avocado Industry Steps Forward On Sustainability Journey
MISSION VIEJO, Calif. (November 1, 2023) – Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass […]