Your HAB Monthly Update – Avocado Volume Data & Projections and More Right to your Inbox

HAB is committed to making avocados America’s most popular fruit and to equip our industry for success. That is why earlier this summer we launched a brand-new monthly newsletter developed for our producer/grower stakeholder audience.

HAB’s insights and actionable data are now delivered directly to producers’ inboxes regularly. The up-to-date volume and projections data allows recipients to know about the volume efforts of their neighbors and other sources of fruit headed to the marketplace as they make decisions about harvesting their crop and their go-to-market plans. Additionally, we supplement the volume and projections data with the latest avocado retail category data from IRI, which provides a picture of consumer demand at retail. The data and information in the newsletter are intended to provide producers with the most complete insights available from trusted sources into market dynamics in the U.S.

We have also included the most recent HAB Happenings posts to inform producers about the ongoing work of the Hass Avocado Board. We feature upcoming meetings and events hosted by HAB that anyone can attend.

This new monthly offering was developed with the grower/producer firmly in mind. It gives readers easy access to information to support the decision-making process of when to harvest and go to market, learn about HAB’s work, and engage with other stakeholders during meetings and events.

The Hass Avocado Board makes things happen for the industry that will help you make things happen for your business; we call this the HAB effect. As always, you can count on HAB to be a catalyst for action and a reason to be confident in our industry.

Register for the Monthly Newsletter Here


Want to dig deeper? More details are just a click away, available 24/7, on HassAvocadoBoard.com.

Recent Happenings

Research from the Avocado Nutrition Center and the Benefits of Fiber in Avocado Shared at the Today’s Dietitian Spring Symposium

June 17, 2024

On Monday, May 20, HAB Staff Ella Bauer, PhD, and Amanda Izquierdo, MPH, RD, LDN, presented to nutrition professionals the benefits of the fiber in avocados on gut health and chronic disease risk reduction.

Introducing BOLD Class 4

June 3, 2024

We are pleased to announce the participants who make up our fourth Board Leadership Development (BOLD) Class 4 that was initiated the last week of March.

2023 Year in Review

May 20, 2024

2023 was no exception for us, and we had to use all of our experience to bring the year to an acceptable conclusion.