Your HAB Monthly Update – Avocado Volume Data & Projections and More Right to your Inbox

HAB is committed to making avocados America’s most popular fruit and to equip our industry for success. That is why earlier this summer we launched a brand-new monthly newsletter developed for our producer/grower stakeholder audience.

HAB’s insights and actionable data are now delivered directly to producers’ inboxes regularly. The up-to-date volume and projections data allows recipients to know about the volume efforts of their neighbors and other sources of fruit headed to the marketplace as they make decisions about harvesting their crop and their go-to-market plans. Additionally, we supplement the volume and projections data with the latest avocado retail category data from IRI, which provides a picture of consumer demand at retail. The data and information in the newsletter are intended to provide producers with the most complete insights available from trusted sources into market dynamics in the U.S.

We have also included the most recent HAB Happenings posts to inform producers about the ongoing work of the Hass Avocado Board. We feature upcoming meetings and events hosted by HAB that anyone can attend.

This new monthly offering was developed with the grower/producer firmly in mind. It gives readers easy access to information to support the decision-making process of when to harvest and go to market, learn about HAB’s work, and engage with other stakeholders during meetings and events.

The Hass Avocado Board makes things happen for the industry that will help you make things happen for your business; we call this the HAB effect. As always, you can count on HAB to be a catalyst for action and a reason to be confident in our industry.

Register for the Monthly Newsletter Here


Want to dig deeper? More details are just a click away, available 24/7, on HassAvocadoBoard.com.

Recent Happenings

The Board Leadership Development Program (BOLD)

September 14, 2021

The Hass avocado industry faces both extraordinary opportunities and challenges moving into the future, and the industry needs to face an increasingly complex marketplace with increasingly sophisticated problem-solvers. BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.

HAB Webinar: Better Together – Bagged and Bulk Avocado Shopper Trends

September 7, 2021

Who is purchasing Bagged avocados? Who is purchasing Bulk avocados? Are there households who purchase both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights around Bagged and Bulk avocados from a recent research study.

The Hass Avocado Board Offers Free Resources To Spread More Avocado Goodness

August 16, 2021

HAB equips the entire industry to successfully promote avocado health benefits and nutrition through its marketing program Love One Today®. Countless resources are made available at no cost for health professionals and consumers at LoveOneToday.com, and SaboreaUnoHoy.com for the U.S. Latin-American community.