Your HAB Monthly Update – Avocado Volume Data & Projections and More Right to your Inbox

HAB is committed to making avocados America’s most popular fruit and to equip our industry for success. That is why earlier this summer we launched a brand-new monthly newsletter developed for our producer/grower stakeholder audience.

HAB’s insights and actionable data are now delivered directly to producers’ inboxes regularly. The up-to-date volume and projections data allows recipients to know about the volume efforts of their neighbors and other sources of fruit headed to the marketplace as they make decisions about harvesting their crop and their go-to-market plans. Additionally, we supplement the volume and projections data with the latest avocado retail category data from IRI, which provides a picture of consumer demand at retail. The data and information in the newsletter are intended to provide producers with the most complete insights available from trusted sources into market dynamics in the U.S.

We have also included the most recent HAB Happenings posts to inform producers about the ongoing work of the Hass Avocado Board. We feature upcoming meetings and events hosted by HAB that anyone can attend.

This new monthly offering was developed with the grower/producer firmly in mind. It gives readers easy access to information to support the decision-making process of when to harvest and go to market, learn about HAB’s work, and engage with other stakeholders during meetings and events.

The Hass Avocado Board makes things happen for the industry that will help you make things happen for your business; we call this the HAB effect. As always, you can count on HAB to be a catalyst for action and a reason to be confident in our industry.

Register for the Monthly Newsletter Here


Want to dig deeper? More details are just a click away, available 24/7, on HassAvocadoBoard.com.

Recent Happenings

Pioneering New Partnerships in Healthcare to Motivate Recommendations

November 21, 2022

Fresh Avocados – Love One Today partners with two established organizations to reach health professionals with resources and research to help them feel confident in recommending fresh avocado.

HAB Webinar: Avocado – Embarking on a Balancing Act

November 7, 2022

The avocado market has long been governed by demand – a unique circumstance in the fruit and vegetable trade. But is that about to change? Has it already? Massive surface area expansions in recent years are raising questions.

New Feature on Love One Today

October 24, 2022

The Hass Avocado Board’s job is to make avocados America’s most popular fruit and now it’s easier than ever for consumers and health professionals to access Love One Today’s turnkey resources about the benefits of fresh avocados.