Rules, Regulations & Policies

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Hass Avocado Promotion, Research, and Information Act and Order

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Bylaws of the Hass Avocado Board

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AMS Guidelines

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Board Policies

Finance Policies

Administrative Policies

Federal Register Notice, Importer Associations and Assessment Computation

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Association and Assessment Computation Procedures

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Federal Assessment on Hass, Lamb Hass, and GEM Avocados

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Updates & Resources

Upcoming Meetings

November 18 & 19, 2025

HAC & HAB Meetings

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Study

Avocado Path to Purchase – The Making of a Household Staple

This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey.

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Latest press release

New Path To Purchase Study and Webinar Reveal Opportunities To Optimize Avocado Sales

MISSION VIEJO, CA (September 18, 2025) – The Hass Avocado Board has released its latest Avocado Path to Purchase study, providing insights into shopper behaviors […]

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HAB Happenings

Path to Purchase Insights Point to New Strategies for Engaging Avocado Shoppers

The latest Avocado Path to Purchase study reveals how shoppers choose, purchase, and use avocados, identifying key behaviors, barriers, and opportunities to drive category growth at retail.

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