A “BOLD” Class of Leaders Step Forward to Help Steer the Future of the Avocado Industry

Bold Class 2 graduates

A new generation of leaders has graduated from HAB’s Board Leadership Development (BOLD) program with specialized training and real-world experience that ensures a stronger future for the industry. The robust, year-long program exposes emerging leaders across the supply chain to experts and resources essential to forming a well-rounded understanding of the business and be considered board-ready.

BOLD Class 2 in Washington DC - Capitol Hill

A highlight for the twelve graduates was a two-day, in-person briefing with the United States Department of Agriculture (USDA) in Washington, D.C. Participants met with leadership from multiple divisions including Transportation and Marketing, Commodity Procurement and Specialty Crops Inspection and now have a deeper understanding of federal regulations and available USDA resources relevant to driving positive change as the industry faces both opportunities and challenges. Empowered by a greater sense of confidence and their genuine passion to help the industry thrive, BOLD class members also embraced this experience as a valuable opportunity to represent the avocado industry to USDA. Through a dynamic exchange of ideas and sharing of insights, the groups discussed how to strengthen the partnership between the avocado industry and government.

As the first and only professional development initiative for the Hass avocado industry, BOLD creates a path for ensuring a sustainable succession of industry leaders. The curriculum, led by industry veterans, expert HAB staff and mentors with avocado board experience, inspires fresh thinking and provides participants with a network of connections and resources to facilitate innovation, thought leadership and effective problem-solving.

Meeting with USDA in-person is one example of how the BOLD program lines up strategic learning opportunities for rising stars to develop a greater command of all the players that make up the industry and how they are related to one another.

To learn more about how BOLD brings out the best in all of us, visit hassavocadoboard.com/bold-program.


Introducing BOLD Class 2

July 11, 2022

BOLD brings out the best in all of us and builds a stronger future for this industry we all love and want to see continue to prosper and grow. Read more about HAB’s BOLD program here.

BOLD Introduces First-Ever Class of Board Leadership Development Program Members

April 29, 2021

The Hass Avocado Industry Board Leadership Development Program Launches Inaugural Program Year to Develop Emerging Leaders in the Industry.

The Board Leadership Development Program (BOLD)

September 14, 2021

The Hass avocado industry faces both extraordinary opportunities and challenges moving into the future, and the industry needs to face an increasingly complex marketplace with increasingly sophisticated problem-solvers. BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.