Avocado Sustainability Website Launched

The Avocado Sustainability Center (ASC), which was created by HAB, in collaboration with all industry associations connected with HAPRIO, was formed in 2022, to become the premier provider of sustainability research, data and information for the Hass avocado industry and a trusted thought-leader in the field of sustainability and agriculture that will provide a better future for the industry.

To that end, we created the Avocado Sustainability website, which was launched in October of 2023. The site includes over ninety sustainability studies, which are avocado centric in their content.

We hope these studies can help the wide industry take a look at sustainability information that we have now, and use it to determine gaps of information that the industry could find helpful in determining new and useful research that the industry will need to find and create value in the sustainability area, AND to show the world what we do to create our delicious and nutritious fruit for the world to enjoy.

Looking to the future, we want to direct our resources in sustainability to achieve our defined goals for the ASC.

OUR GOALS: The Evolving Role of the Avocado Sustainability Center

Knowledge Sharing for a Dynamic Industry

  • Provide a central source for the latest information, data, and science on avocado sustainability to facilitate access, thought leadership and collaboration across the entire Hass avocado industry.
  • Conduct more research and analysis of best practices in avocado sustainability to build the body of information and understanding of challenges and opportunities.

A Stronger Future Based on Continuous Improvement

  • Uncover innovation and consistently deliver data-based insights to partners across the supply chain to improve sustainable use of natural resources.
  • Leave a lasting positive impact on people and planet for the next generation that we can all be proud of.

Please visit our website at: https://sustainability.hassavocadoboard.com/ and see for yourself the commitment that this industry is making toward building a better industry for the environment and the communities in which we work.


HAB Sustainability Task Force

April 12, 2021

Early in the new year, the Hass Avocado Board added a Sustainability Task Force to its roster of standing and special committees. During the 5 year (2021-2025) strategic planning process in 2020 the Board of Directors changed the focus of our previous sustainability efforts to that of a more core value program that the Board, and the industry must embrace as we move into the future.

On-Demand Now: Webinar highlighting HAB’s Steps to Tell Avocado’s Sustainability Story

November 1, 2023

Timely updates on HAB’s plan to share the avocado sustainability story is now streaming. Learn about the Avocado Sustainability Center, a new central source for information, data and research.

Fruit Logistica Trend Report 2020: A Guide to Sustainability in the Fresh Produce Business

July 27, 2020

Early this year, as we were preparing to put our own plan of action into place and talk about a strategic framework for sustainability in the avocado industry with our Board of Directors at the Hass Avocado Board, we came across this study that was published to coincide with Fruit Logistica in Berlin in February of 2020. The report written by Cindy van Rijswick of Rabobank, commissioned by Fruit Logistica, and edited and designed by Fruitnet Media International, was one of the most interesting and educational reports on sustainability in the agricultural industry we have seen.