California Avocado Society: 105 Years Young

One hundred and five years ago, a group of avocado growers got together and formed what is now the California Avocado Society. At that time, there was essentially no market for the strange and delicious fruit, and these farmers understood that cooperation would be necessary to improve “the culture, production and marketing of the Ahuacate.”

Fast forward 105 years, and the California Avocado Society continues to carry out the mission of its forward-thinking forefathers. The organization is now the oldest continually operating grower’s association in California.

The Society is proud of its history and excited about its future. New challenges emerge constantly for California avocado growers, and the Society regularly adapts its communications strategies to equip it members around the world with cutting edge research and current market analysis.

California Avocado Society logo

Members receive a digital weekly newsletter that relies on in-depth market data provided by longtime partners the Hass Avocado Board and the California Avocado Commission. This information provided to the grower community in collaboration with these organizations, helps producers more efficiently run their avocado business. The Society’s new Avocado Quarterly is published digitally four times a year and offers a deeper dive into the grower experience, international avocado production, and field and laboratory research, including nutritional research about avocados performed by HAB.

Traditionally, the Society hosts three in-person seminars that cover important topics facing growers. This year, COVID-19 forced an instant modernization of those meetings. As a result, larger numbers of growers, and growers from avocado producing countries around the world, were able to tune in and participate in webinars on topics ranging from weed management to new cultivars. Similarly, the Society is planning a virtual Oct. 21 Annual Meeting where pre-recorded field segments are followed by live Q&As.

Dedicated to improving avocado-growing practices and production, the Society seeks to connect growers from around the world to promote sharing of successful strategies. In 2017, the Society led an educational (and fun) trip to Mexico that allowed growers from both countries to learn new tools and discuss common challenges. In coming years, the Society will lead similar trips to Africa, Brazil and New Zealand/Australia.

California Avocado Society screenshots

Overseen by an all-volunteer board of directors comprised of avocado growers, managers and industry representatives, the California Avocado Society survives and thrives thanks to its membership.Learn more about the California Avocado Society

Other Happenings

Webinar: Attitudes and Usage Drivers for Bagged Avocados

February 21, 2024

Join us for an informative webinar about the Attitudes and Usage Drivers for Bagged Avocados.

HAB Holds Second California Avocado Grower Barbeque in Pauma Valley

February 5, 2024

On Wednesday, October 18th , the Hass Avocado Board celebrated a sparkling day at the Lazy H Ranch in beautiful Pauma Valley, Ca with a California avocado grower Bar-B-Que to help close out the 2023 California season.

USDA Announces New Board Members to Hass Avocado Board

January 22, 2024

The U.S. Department of Agriculture on Thursday, November 2nd, 2023 announced the appointment of eleven new members to the Hass Avocado Board.