Connecting with the U.S. Hispanic Market through Aguacates – Love One Today®

Aguacates - Sabor Salud Cultura

The U.S. Hispanic market is vibrant and influential, representing nearly 20% of the country’s population, or around 63 million people. With a purchasing power projected to exceed $2 trillion by 2025, Hispanics are not only a significant demographic but also a growing economic force. Hispanic millennials, in particular, make up about 40% of the U.S, and are highly engaged in areas like health, wellness, and nutrition. This specific demographic is unique in that it blends their cultural heritage with American lifestyles, making them a key target for brands looking to create meaningful connections.

Avocados – Love One Today® recognizes these dynamics and has introduced a new strategy to engage bicultural, health-conscious Hispanic millennials through Aguacates – Love One Today®. This group often navigates both their Hispanic roots and an English-speaking world, appreciating communication that reflects their lifestyle. While they may prefer messaging in English, they respond positively when culturally significant Spanish words are incorporated, reinforcing their connection to their heritage.

Aguacates – Love One Today’s approach is built around three central themes—Sabor, Salud, and Cultura—each designed to connect with different aspects of Hispanic millennials’ lives. Sabor focuses on the flavors of modern Latin-inspired cuisine, highlighting how avocados can elevate traditional dishes while delivering essential nutrition. Whether it’s adding creaminess to smoothies or enhancing tacos, avocados are positioned as a versatile ingredient that supports both taste and health. Salud emphasizes the numerous health benefits of avocados, including heart health, weight management, and type 2 diabetes care, addressing key wellness priorities within the Hispanic community. Cultura celebrates the integral role food plays in Latin traditions, positioning avocados as more than just a nutritious food, but as a symbol of cultural pride and family gatherings.

Avocados hold a special place in Latin American cuisine, where they have been enjoyed for centuries. From guacamole in Mexico to avocado-topped soups in Colombia, the fruit is a staple in a wide variety of dishes. Its cultural significance extends beyond taste—avocados represent abundance and well-being, evoking memories of home, family, and tradition for many U.S. Hispanics. This deep cultural connection makes avocados an ideal bridge between modern health trends and traditional Latin American roots.

To further strengthen its connection with this audience, Aguacates – Love One Today has introduced a dedicated section on LoveOneToday.com, ‘For Aguacate Lovers.’ Designed with bicultural Hispanics in mind, this section offers content primarily in English while incorporating culturally significant Spanish phrases. LoveOneToday.com also provides nutrition resources in Spanish for health professionals working with Hispanic clients or patients, reflecting the balance Hispanic millennials seek in embracing both their cultural heritage, multigenerational household dynamics, and American-influenced lifestyles.

By blending cultural insights with health-driven messaging, Aguacates – Love One Today effectively reaches the U.S. Hispanic market, positioning avocados as both a nutritional powerhouse and a beloved symbol of Latin heritage.


As the U.S. celebrates Hispanic Heritage Month from September 15 to October 15, Aguacates – Love One Today is seizing the opportunity to launch its new ‘For Aguacate Lovers’ platform. The campaign not only communicates the essence of Sabor, Salud, and Cultura but also showcases avocados as the perfect snack for health-conscious millennials, featuring delicious ‘avocado boats.’ These simple snacks demonstrate how half an avocado can be paired with virtually any topping to suit every palate.

Aguacates-Love One Today Hispanic Heritage Month graphic

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