HAB Holds First Ever Avocado Grower Barbeque in Carpinteria
Hosted by Hass Avocado Board members and California producers Ben Van Der Kar, and C.J. Shade the Hass Avocado Board (HAB) held its first ever avocado grower/grove barbeque in Carpinteria, CA on Friday, May 26th, inviting local growers and interested producers from the surrounding area.
In an effort to commune with growers, over a fantastic taco plate lunch, the group relaxed in an avocado grove owned by the Van Der Kar family and talked about all things avocado for over two hours heading into the Memorial Day weekend. Brief talks were initiated by HAB Board members Van Der Kar and Shade, as well as brief updates from HAB staffers Emiliano Escobedo and John McGuigan.
The event coincided with the upswing of the California season after much wetter and cooler than normal conditions for the state’s growers slowed this season’s start. It gave all the speakers a chance to weigh-in on the work of HAB, what value it creates for growers, and what opportunities may still lie ahead for the organization, and the industry. Growers learned about how their assessment dollars are spent, and the vision of the Board for the future of the industry.
It provided the growers with a chance to question the organization about what it can do to better conditions and returns for growers in a changing landscape of avocado production worldwide. It was also a call for interested growers to become more active with the Board, and to even contemplate placing themselves into nomination for a board seat – which is all about a concerted grass roots effort to get new and differing perspectives onto the board. But it also became an opportunity for staff and current board members to hear from the stakeholders and the assessment payers on their perspective on the current condition of the industry.
The lunch was enjoyed by all, and the taco truck proprietor gave out almost as many business cards as he did taco plates! A good time was had by everyone, and an understanding that our collective efforts, growers, board members, and HAB staff is the solution for keeping the forward leaning direction for our industry, focused on our path to becoming America’s most popular fruit!
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Early in the new year, the Hass Avocado Board added a Sustainability Task Force to its roster of standing and special committees. During the 5 year (2021-2025) strategic planning process in 2020 the Board of Directors changed the focus of our previous sustainability efforts to that of a more core value program that the Board, and the industry must embrace as we move into the future.
HAB is the only independent avocado organization in the world, and we equip the entire industry for success. This tool is another example of HAB’s investment into our collective future, and our way to help all stakeholders realize the success they work so hard to achieve.
Three board decisions made in 2021, will continue to propel us toward our vision of making avocados America’s most popular and desired fruit – a goal we work towards every day.