HAB Webinar:
Leveraging Avocado’s Nutrition Story to Drive Demand
Register for HAB’s next webinar
Date: May 26, 2022
Time: 1-1:30pm PST
The Hass Avocado Board is the only independent organization that equips the entire industry for success and is providing you with turn-key tools to keep avocados at the top of the grocery list and in the shopping basket. How can you harness the nutrition story of the avocado to drive demand? Join us for the answers to these questions and more as HAB’s Dr. Nikki Ford, Senior Director of Nutrition and Gina Widjaja, Director of Marketing and Communications share how the Avocado Nutrition Center and Love One Today® are delivering nutrition insights and ready-to-use resources – available to you today!
Tune in to get up-to-speed on the latest-and-greatest in avocado nutrition and come away equipped to use new tools! Register today and we’ll send you a calendar invitation and email reminder.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Other Happenings
Next Generation of Avocado Leaders Begins BOLD Journey at UC Davis
BOLD Class 6 kicks off at UC Davis with a deep dive into the fundamentals of demand and value creation, connecting economic principles to the impact of Hass Avocado Board investments.
From Awareness to Understanding: Why Health Messaging Still Matters for Driving Avocado Demand
Health remains the primary driver of avocado purchase, but awareness alone isn’t enough. HAB continues to build on this momentum—see why closing the gap is critical to driving everyday use.
HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts
The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.
Updates & Resources
