Hass Avocado Board: 20 Years of “Making it Happen”
Avocados are a household staple today, but that didn’t happen overnight. Over the past 20 years, the Hass Avocado Board has been determined to make avocados America’s most popular fruit and it’s working! The avocado market in the United States has boomed to more than $7 billion in retail dollars in 2021. Per capita consumption has increased by more than 278% since 2000, growing from 2.26 lbs. to an astonishing 8.55 lbs. per capita in 2021. Thanks to the grit, determination, and belief among industry visionaries that a “rising tide would float all boats,” these achievements have been overseen by the industry in collaboration, not competition. HAB remains the only independent avocado organization that equips the entire industry for success by representing avocado growing and importing countries of Mexico, Chile, Peru, Colombia, as well as growers who produce avocados right here in the United States.
From achievements in nutrition research to industry data & information, from quality improvement to the BOLD leadership development program, the story of HAB is one centered on being a catalyst for action and a reason for all in the industry to be confident about a bright future.
We invite you to learn more about HAB’s history and our vision for the future of the avocado industry here in the U.S.
The success of HAB can be attributed to many hardworking members of the Hass avocado industry who have championed its mission. If that’s you or someone you know, we encourage you to submit a nomination to our “Making it Happen” awards to help celebrate 20 years of success and collective impacts!
Other Happenings
A Fresh Produce Journey Comes to a Close
As of December 31, 2025, your writer, John McGuigan, will be retiring from the Hass Avocado Board.
U.S. Avocado Market Poised to Surpass 3 Billion Pounds for the First Time in History
According to our latest volume count, accumulated through the course of 2025, and our collective projections for the balance of the year, we have concluded with a high degree of confidence, that the total avocado volume in the U.S. market is on track to exceed 3 billion pounds in 2025
New Research Expands Avocado Science Into Sleep, Allergies, and Snacking
New research reveals surprising benefits of avocados for heart health, sleep, allergies, and even late-night snacking—expanding how this nutrient-rich fruit supports overall wellness.
