Healthy Eating at the Core of HAB’s Campaign To Support Heart Health Month

February was American Heart Month and, as in previous years, the Hass Avocado Board engaged with a marketing and communications campaign to promote the nutrition message and raise awareness on how including delicious avocados in everyday healthy eating plans can provide a whole food source of naturally good fats, fiber and other important nutrients that can reduce the risk for heart disease.

Cardiovascular disease continues to be a leading cause of death in the United States. Yet, it is among the most preventable. By adopting a few healthy habits, each of us can reduce our risk. Avoiding tobacco, moderating alcohol consumption, making balanced and nutritious meal choices, and staying active can help prevent or treat conditions that lead to heart disease. A growing body of scientific evidence demonstrates that avocados, which contain naturally good fats, are a versatile, cholesterol-, sugar-, and sodium-free, and nutrient-dense fruit that can be part of a heart-healthy eating plan.

Promotion programs conducted by HAB have played a fundamental role in expanding demand for Hass avocados in the United States by improving understanding of the unique benefits of avocado in human health and nutrition. Cardiovascular health is one of HAB’s strategic health pillars and that is why we have carried out several initiatives to motivate and educate during Heart Health Month.

Walk with a Doc logo

Fresh Avocados – Love One Today® and Walk with a Doc teamed up to promote physical activity and educate about healthy foods to reduce health risks. Racers across the country joined to virtually traverse together the beautiful Grand Canyon from February 13-26, while enjoying nutritious eating and great social connections. The partnership drives traffic to the post work-out avocado snack recipes at LoveOneToday.com/WWAD. This strategic alliance responded to the Surgeon General’s recent Call to Action to make blood pressure control a national priority.

To further support the campaign, HAB is advertising to health professionals to increase awareness of Love One Today resources and the latest research, ultimately encouraging increased recommendation of avocados to their clients. The advertising campaign drives traffic to LoveOneToday.com/HeartHealth/. During this time, HAB also sent out an email blast to our general market and health professional subscribers focusing on heart health, and a month-long nutrition tips and heart-healthy recipes promoted in social channels.

Love One Today Heart Health

Other Happenings

HAB Avocado Quality Manual – Giving the Industry a Quality Boost!

November 22, 2021

HAB is the only independent avocado organization in the world, and we equip the entire industry for success. This tool is another example of HAB’s investment into our collective future, and our way to help all stakeholders realize the success they work so hard to achieve.

HAB Webinar: Insider Tips for Leveraging HAB’s Free Data and Research

November 8, 2021

What’s driving avocado demand? Are societal trends impacting consumption? Data and research on these topics and more are available to you for free on the HAB website. Alejandro Gavito, HAB’s Senior Business Insights and Data Services Manager, will take you through key sections of our website to ensure that you’re equipped with the knowledge of how to access the tools, research and data that HAB offers to help your business.

A New Shopper Study Reveals a Growing Shopper Segment That Is Driving Avocado Sales: Discover What Opportunities Are Behind This Trend

October 25, 2021

The Bagged and Bulk Avocado Shopper Trends study shows a growing segment of shoppers looking for availability of bulk and bagged avocados in the retail marketplace and emphasizes the impact these shoppers may have on sustained growth in the avocado category.