Healthy Eating at the Core of HAB’s Campaign To Support Heart Health Month
February was American Heart Month and, as in previous years, the Hass Avocado Board engaged with a marketing and communications campaign to promote the nutrition message and raise awareness on how including delicious avocados in everyday healthy eating plans can provide a whole food source of naturally good fats, fiber and other important nutrients that can reduce the risk for heart disease.
Cardiovascular disease continues to be a leading cause of death in the United States. Yet, it is among the most preventable. By adopting a few healthy habits, each of us can reduce our risk. Avoiding tobacco, moderating alcohol consumption, making balanced and nutritious meal choices, and staying active can help prevent or treat conditions that lead to heart disease. A growing body of scientific evidence demonstrates that avocados, which contain naturally good fats, are a versatile, cholesterol-, sugar-, and sodium-free, and nutrient-dense fruit that can be part of a heart-healthy eating plan.
Promotion programs conducted by HAB have played a fundamental role in expanding demand for Hass avocados in the United States by improving understanding of the unique benefits of avocado in human health and nutrition. Cardiovascular health is one of HAB’s strategic health pillars and that is why we have carried out several initiatives to motivate and educate during Heart Health Month.
Fresh Avocados – Love One Today® and Walk with a Doc teamed up to promote physical activity and educate about healthy foods to reduce health risks. Racers across the country joined to virtually traverse together the beautiful Grand Canyon from February 13-26, while enjoying nutritious eating and great social connections. The partnership drives traffic to the post work-out avocado snack recipes at LoveOneToday.com/WWAD. This strategic alliance responded to the Surgeon General’s recent Call to Action to make blood pressure control a national priority.
To further support the campaign, HAB is advertising to health professionals to increase awareness of Love One Today resources and the latest research, ultimately encouraging increased recommendation of avocados to their clients. The advertising campaign drives traffic to LoveOneToday.com/HeartHealth/. During this time, HAB also sent out an email blast to our general market and health professional subscribers focusing on heart health, and a month-long nutrition tips and heart-healthy recipes promoted in social channels.
Other Happenings
Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States
Latest “Regional Category Development Drivers” study identifies Key Drivers of Category Development by Region to Maximize Retail Sales of Hass Avocados.
Fresh Avocados – Love One Today® Connects with Hundreds of Health Professionals Advocating for Healthy Food and Lifestyle Changes
Annual conference aims to give health professionals the tools to discuss food choices that are both healthy and delicious with their patients, with support from Love One Today.
New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board
If you have a passion for the future of the avocado industry, consider getting involved in the 2023 nomination and voting process to fill ten board member seats. Read for the key dates and information on the new online system.
Updates & Resources
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.