Healthy Eating at the Core of HAB’s Campaign To Support Heart Health Month
February was American Heart Month and, as in previous years, the Hass Avocado Board engaged with a marketing and communications campaign to promote the nutrition message and raise awareness on how including delicious avocados in everyday healthy eating plans can provide a whole food source of naturally good fats, fiber and other important nutrients that can reduce the risk for heart disease.
Cardiovascular disease continues to be a leading cause of death in the United States. Yet, it is among the most preventable. By adopting a few healthy habits, each of us can reduce our risk. Avoiding tobacco, moderating alcohol consumption, making balanced and nutritious meal choices, and staying active can help prevent or treat conditions that lead to heart disease. A growing body of scientific evidence demonstrates that avocados, which contain naturally good fats, are a versatile, cholesterol-, sugar-, and sodium-free, and nutrient-dense fruit that can be part of a heart-healthy eating plan.
Promotion programs conducted by HAB have played a fundamental role in expanding demand for Hass avocados in the United States by improving understanding of the unique benefits of avocado in human health and nutrition. Cardiovascular health is one of HAB’s strategic health pillars and that is why we have carried out several initiatives to motivate and educate during Heart Health Month.
Fresh Avocados – Love One Today® and Walk with a Doc teamed up to promote physical activity and educate about healthy foods to reduce health risks. Racers across the country joined to virtually traverse together the beautiful Grand Canyon from February 13-26, while enjoying nutritious eating and great social connections. The partnership drives traffic to the post work-out avocado snack recipes at LoveOneToday.com/WWAD. This strategic alliance responded to the Surgeon General’s recent Call to Action to make blood pressure control a national priority.
To further support the campaign, HAB is advertising to health professionals to increase awareness of Love One Today resources and the latest research, ultimately encouraging increased recommendation of avocados to their clients. The advertising campaign drives traffic to LoveOneToday.com/HeartHealth/. During this time, HAB also sent out an email blast to our general market and health professional subscribers focusing on heart health, and a month-long nutrition tips and heart-healthy recipes promoted in social channels.
Join the celebration of the 15th Anniversary of Avocado Toast by getting the fan favorite recipes at LoveOneToday.com/toast and SaboreaUnoHoy.com/pantostado. Check out the complete listing of America’s top 15 toppings and let it inspire creativity for your next avocado toast masterpiece.
Learn more in a brief 30-minute webinar where you will hear directly from Steven Muro of Fusion, whose team fielded HAB’s recent study focused on the avocado shopper and how to drive sales. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.
Our Executive Director, Emiliano Escobedo, jumped at the chance to engage a UC Davis Ag Marketing class with his experience in avocado marketing. Here is a recount of his experience and why this chance to engage young minds with the topic of agricultural marketing resonated so deeply with him.