Introducing BOLD Class 3

BOLD Class 3 members attending UC Davis Classes June, 2023

BOLD logo

The avocado industry’s Board Leadership Development Program (BOLD) seated it’s third class on April 14th, 2023. These future avocado industry leaders applied for the year-long program, to immerse themselves in learning about the industry, the boards that serve it, and to gain the knowledge that will prepare themselves for future board participation.

The Hass avocado board (HAB) developed this program in 2020, to find next generation industry leaders to ultimately serve as board members on any of the industry’s boards, as the industry faces an increasingly complex marketplace, and needs increasingly sophisticated problem solvers to continue our growth performance.

BOLD was designed to develop emerging leaders who are both motivated and equipped to meet the avocado industry’s extraordinary opportunities, and extraordinary challenges. During the BOLD curriculum, the program will increase participant’s understanding of board member responsibilities, avocado research & marketing functions, finance and fiduciary responsibilities, board structure and membership, governance, and much more.

The members of this year’s BOLD Class 3 are:

Image for Olivia Avellaneda
Olivia Avellaneda – Importer
Image for Victoria Cao
Victoria Cao – Importer/Producer
Image for Lilia Carmen
Lilia Carmen – Importer
Image for Michael Craviotto
Michael Craviotto – Producer
Image for Emely Allen Fernandes
Emely Allen Fernandes – Importer
Image for Jorge Mario Gomez
Jorge Mario Gomez – Importer/Producer
Image for Nick Lahr
Nick Lahr – Importer
Image for Nathan Lurie
Nathan Lurie – Producer
Image for Alfredo Rodriguez
Alfredo Rodriguez – Importer
Image for Daniel Ruiz
Daniel Ruiz – Producer
Image for Casey Stoops
Casey Stoops – Producer
Image for Jennifer Zendejas
Jennifer Zendejas – Importer

This Class of BOLD just enjoyed 3 days of intensive learning and training at the University of California at Davis, with 2 well respected Department of Ag Economics professors taking the class though a rigorous agenda of learning and education of industry practices and Fruit and Vegetable knowledge and insights. It will provide invaluable experience for these future Board leaders.

BOLD brings out the best in all of us and builds a stronger future for this industry and reinforces the objective that board service is a way to give back to the industry that we want to see grow and thrive.

Read More About HAB’s BOLD Program Here

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The Board Leadership Development Program (BOLD)

September 14, 2021

The Hass avocado industry faces both extraordinary opportunities and challenges moving into the future, and the industry needs to face an increasingly complex marketplace with increasingly sophisticated problem-solvers. BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.