Leverage Complimentary Marketing Tools to Support Avocado Promotion
The Hass Avocado Board (HAB) offers a complimentary licensing program that allows the industry to utilize Avocados – Love One Today®, a leading source of the healthiest reasons and tastiest ways to enjoy fresh avocados. Through the Love One Today website, the industry can access a wide range of resources designed to support avocado promotion such as:
- Evidence-based nutrition messages and health benefit highlights
- Quick and easy recipes, most developed by registered dietitians
- Tips on how-to pick, ripen, prepare, and store avocados
- Nutrition facts labels, handouts, cookbooks and other educational content
This mark is grounded in nutrition science and the website provides turnkey tools that support marketing and communications efforts across the supply chain.
Top avocado purchase drivers are the perception that avocados are healthy and that they contain good fats*. To enhance shopper engagement at retail, HAB offers the Avocados – Love One Today® mark to be incorporated on bags, POS, social media, and other communications. The mark comes with different customizable taglines such as naturally good fats, heart-healthy, nutrient-dense, good source of fiber, and many others. HAB also offers custom QR codes that can link directly to selected resource on or the nutrition facts label on the Love One Today website.
By tapping into HAB’s resources, the industry can extend the reach of research-backed messaging and continue to build demand for avocados.
*Hass Avocado Board consumer annual tracking study 2023
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