Mexican Avocado Production Prospects
In early summer of 2019, the team from CIRAD with assistance from HAB, went to Michoacán and Jalisco Mexico in search of developing a synopsis of what the Mexican avocado industry looks like today, and also to project what it may look like in 2023.
They were met with open doors and open minds with people willing to access the current state of the industry today, and to try and put insight and perspective of what it might resemble moving forward. Enjoy this engaging outlook of what the largest producer and exporter of avocados will experience over the next four years, and what that means to you as you run your own avocado business.
This report is the second of a multi-country series. Check out the first report on the Peruvian avocado production prospects if you haven’t already.
Other Happenings
Next Generation of Avocado Leaders Begins BOLD Journey at UC Davis
BOLD Class 6 kicks off at UC Davis with a deep dive into the fundamentals of demand and value creation, connecting economic principles to the impact of Hass Avocado Board investments.
From Awareness to Understanding: Why Health Messaging Still Matters for Driving Avocado Demand
Health remains the primary driver of avocado purchase, but awareness alone isn’t enough. HAB continues to build on this momentum—see why closing the gap is critical to driving everyday use.
HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts
The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.
