New Feature on Love One Today
Earlier this year, a new feature was added to the Love One Today® website allowing visitors to personalize their experience. Now consumers and health professionals can register for a free LoveOneToday.com account to save their favorite science-based recipes, articles, and downloads, getting easy access to the best reasons to enjoy more fresh avocados.
As food choices and nutrition information become overwhelming, it can be confusing to know which foods are worth the time, effort, and money. Love One Today® exists to assist anyone who wants a healthier and delicious diet – including those who already crave fresh avocados – as well as health professionals and industry members who can educate consumers about the fruit’s nutritional benefits.
For almost 10 years, Love One Today has been educating the public about nutrient-dense, heart-healthy fresh avocados. It’s also become a leading source of the healthiest reasons and tastiest ways to enjoy fresh avocados – Love One Today provides science-based resources approved by the USDA so you can be confident in using them to share the avocado nutrition story, including:
- Shopping, usage, prep, and storage handling tips to help avocado lovers enjoy them at their freshest
- Recipes developed by registered dietitians for all meal occasions that have been tested for maximum taste and nutritional value
- Articles on trending nutrition topics like healthy holiday eating, the Dietary Guidelines for Americans, and mindful eating strategies
- The latest nutrition research on avocados and their health benefits, including heart health, type 2 diabetes, weight management, and healthy living
- Downloadable nutrition toolkits, meal plans, and handouts to help apply the newest research to everyday eating
- Bilingual content with recipes inspired by Latin cuisine and culturally relevant resources in both English and Spanish at Saborea Uno Hoy
Love One Today continues to be a leading source of avocado benefits, sharing new ways to enjoy them – and why – equipping the entire industry for success. We’ve made it easy for industry members like you to utilize our nutrition messaging in your marketing programs with our free licensing program.
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HAB is dedicated to understanding avocados’ health benefits and industry trends to better market to an increasingly nutrition-focused audience. Our commitment to nutrition research continues to grow and Love One Today® is the perfect vehicle to bring findings to life and drive demand for avocados.
The Hass Avocado Board Adds an In-House Influencer Marketing Initiative as Part of Its Love One Today® Communications Program
The Hass Avocado Board’s (HAB) job is to make avocados America’s most popular fruit, and it’s working. We have invested millions of dollars in nutrition-focused marketing campaigns that have made Hass avocados part of pop culture. As an integral part of the Love One Today’s communications program, in 2020 HAB established its own influencer program to amplify strategic messages to key audiences that convey not only the unique and flavorful eating experience but also drive public trust in how Hass avocados are healthy.
Recommendations by health professionals drive demand. The Hass Avocado Board’s continuing education program promotes research and confidence in the benefits of avocados.
Updates & Resources
December 6, 2023
HAB Meeting - Seating of the Board & Election of Officers
December 7, 2023
HAC/HAB Board Meetings
See agenda and materials
Business Support Tools
Quarterly Avocado Holiday Retail Recap
This report offers quarterly updates on the most recent holiday retail performance for fresh avocados
Latest press release
Retailers Sell 27 Million Additional Avocados During Second Quarter Holidays
MISSION VIEJO, CA – (September 27, 2023) – Spring and summer holidays generated higher avocado unit sales compared to 2022 according to the recently released […]