Seasonality Research Discovers Untapped Opportunities to Increase Avocado Purchases
Avocados continue to grow in popularity and are purchased year-round in the United States. New data suggests seasonal influences impact retail sales of avocados driven by supply chain dynamics and shopper purchase behaviors. These influences have steered the category into an evolution of seasonality over the past four years.
Summer has traditionally been considered the peak period for avocado sales. However, a new study by the Hass Avocado Board (HAB) determined that has changed. The Avocado Seasonality Drivers study reveals that the first quarter is the new peak for avocado retail sales and offers actions and opportunities to grow sales of avocados throughout the year. Additionally, the second and fourth quarters represent a significant opportunity to grow sales of Hass avocados by focusing on specific shopper groups and converting more retail trips into avocado purchase trips.
Utilize the information this research provides to drive sales of Hass avocados during each quarter of the year.
You May Also Like These Happenings
The phenomenal growth of avocado consumption in the United States is often spoken about – but never explained – until now. Learn the investments and underlying strategies driving higher and higher avocado consumption in the U.S.
A New Shopper Study Reveals a Growing Shopper Segment That Is Driving Avocado Sales: Discover What Opportunities Are Behind This Trend
The Bagged and Bulk Avocado Shopper Trends study shows a growing segment of shoppers looking for availability of bulk and bagged avocados in the retail marketplace and emphasizes the impact these shoppers may have on sustained growth in the avocado category.
Long-Term Avocado Purchase Trends Study Reveals Key Trends and Growth Opportunities To Drive Sales of Hass Avocados
The avocado category has experienced substantial retail sales growth over the past four years and ranks as one of the largest fresh produce categories. The Long-Term Avocado Purchase Trends study identifies data-based insights and growth opportunities based on retail avocado shoppers’ long-term purchase trends. This way, avocado retailers and marketers can enhance their marketing strategies with actionable insights into key shopper segments.