Press Releases
Learn about the latest news from the Hass Avocado Board.
View Showing 1 – 12 of 115 press releases
Hass Avocado Board Announces New Executive Committee for 2025 Board Year
MISSION VIEJO, Calif. (December 9, 2024) – The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members for the 2025 board year. […]
Avocado’s Success Benefits California Communities
MISSION VIEJO, Calif. (October 21, 2024) – A new film about the avocado industry’s success at driving demand nationwide documents the local as well as […]
Avocado Sales Back to Record-Breaking Highs During Q2 Holidays
MISSION VIEJO, CA – (September 3, 2024) –Second quarter holidays generated the highest growth rates in 2024 according to the most recent Avocado Holiday Retail […]
Holiday Promotions Add Millions to Avocado Volume Sales During Q1
MISSION VIEJO, CA – (July 9, 2024) –The Hass Avocado Board (HAB) recently unveiled its newly improved quarterly holiday reports, now featuring holiday promotional sales […]
Hass Avocado Board (HAB) Bold Program Achieves a Three-Peat
MISSION VIEJO, CA – (April 30, 2024) – With fresh avocado consumption in the US up 260% over the last 20 years, the Hass Avocado […]
Q4 Holidays Add Millions to Hass Avocado Retail Sales
MISSION VIEJO, CA – (April 3, 2024) –Shoppers embraced festive avocado dishes during the fourth quarter holidays. Halloween, Thanksgiving, Christmas, and New Year’s Eve weeks […]
Hass Avocado Board Launches 2024 Online Nominations, Invites Industry Leaders To Shape the Future of Avocado Success
MISSION VIEJO, Calif. (March 1, 2024) – Today, the Hass Avocado Board (HAB) initiates the 2024 nominations, announcing the availability of open seats. Between now […]
Bagged Avocados Shine During Third Quarter Holidays
MISSION VIEJO, CA – (January 26, 2024) – Bagged avocados continue to emerge as a preferred choice for shoppers during holiday gatherings. A recent Avocado […]
Survey Reveals Fundamental Factors Influencing Consumer Preference of Bagged and Bulk Avocados
MISSION VIEJO, CA (January 10, 2024) – A recent study conducted by the Hass Avocado Board delves into the evolving landscape of consumer preferences and […]
Hass Avocado Board Announces New Executive Committee for 2024 Board Year
MISSION VIEJO, Calif. (December 13, 2022) – The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members for the 2024 board year. […]
U.S. Avocado Industry Steps Forward On Sustainability Journey
MISSION VIEJO, Calif. (November 1, 2023) – Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass […]
New Study Reveals Bagged Avocados As Key Growth Driver
MISSION VIEJO, CA (October 11, 2023) – The Hass Avocado Board (HAB) is excited to share the findings of its recent study on the impact […]
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