Press Releases

Learn about the latest news from the Hass Avocado Board.

View Showing 13 – 24 of 108 press releases

Data-driven avocado industry insights now more conveniently accessible for stakeholders as Hass Avocado Board makes webinar series available on‑demand 

March 14, 2023

MISSION VIEJO, Calif. (March 14, 2023) – The Hass Avocado Board (HAB) is shifting its successful webinar series to an on-demand platform, making access to supply […]

Hass Avocado Board Announces Move to New Online Nomination and Voting Process as Search Begins to Fill Ten Seats

March 1, 2023

The Hass Avocado Board (HAB) kicks off 2023 nominations today with an announcement of open seats and news of moving its process online.

Avocado Sales Elevated by Higher Prices During Third Quarter Holidays

January 31, 2023

MISSION VIEJO, CA – (January 31, 2023) – Dollar sales of fresh Hass Avocados rose during summer holidays as average sales price (ASP) increased over […]

New Hass Avocado Board Executive Committee Announced for 2023 Board Year

December 13, 2022

MISSION VIEJO, Calif. (December 13, 2022) – The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members that will be serving for […]

The Hass Avocado Board (HAB) Makes “BOLD” Moves in 2022

November 29, 2022

MISSION VIEJO, Calif. (November 29, 2022) – As the booming $7 billion avocado industry in the U.S. is continually navigating opportunities as well as challenges […]

New Study Highlights Evolution in Avocado Seasonality

November 15, 2022

MISSION VIEJO, CA (November 15, 2022) – Avocados continue to grow in popularity and are purchased year-round in the United States. However, new data suggests […]

Spring Holidays Generate Nearly $180 Million in Retail Avocado Sales

October 10, 2022

MISSION VIEJO, CA  –  (October 10, 2022) – Rising Hass avocado average selling prices (ASP) drove higher retail sales during second quarter holidays. A recent […]

Avocado Industry Leaders Recognized for “Making It Happen”

September 22, 2022

MISSION VIEJO, Calif. (September 22, 2022) – Following an extensive call for nominations, the Hass Avocado Board (HAB) named the recipients of its 20th Anniversary […]

Study Reveals Fastest Growing Retail Channels for Avocado Purchases

August 8, 2022

MISSION VIEJO, CA (August 8, 2022) – Developing a deeper understanding of fresh avocado shoppers purchase trends and behaviors helps marketers and retailers create strategies […]

First Quarter Holidays Reached Double-Digit Dollar Growth

July 12, 2022

MISSION VIEJO, CA  –  (July 12, 2022) – Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key […]

The Hass Avocado Board (HAB) Moves Into 20th Anniversary Year With Stronger Marketing & Communications Impact Under Leadership of Industry Veteran Gina Widjaja

June 16, 2022

MISSION VIEJO, Calif. (June 14, 2022) – As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado […]

The Hass Avocado Board Celebrates 20 Years of “Making it Happen”

June 1, 2022

MISSION VIEJO, Calif. (June 1, 2022) – This year marks the 20th anniversary of the Hass Avocado Board (HAB). Since 2002, HAB has helped drive business growth […]