Press Releases

Learn about the latest news from the Hass Avocado Board.

Press Releases

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Hass Avocados: Shoppers Spark Summer Sales

January 9, 2020

Retailers celebrate Summer Holidays with strong avocado sales MISSION VIEJO, CA (January 9, 2020) – Summer continues to be a great time to promote avocados. […]

Millennial Avocado Shoppers Especially Valuable to Retailers

November 27, 2019

Millennial avocado market basket more valuable than Non-Millennial baskets MISSION VIEJO, CA (Nov 27, 2019) – Hass avocados are one of the most versatile items […]

Hass Avocado Board Seats New Members To Executive Committee

November 19, 2019

Board To Continue Efforts To Make Avocados America’s Most Popular Fruit MISSION VIEJO, Calif. (November 19, 2019) – At its most recent board meeting on […]

Millennials More Likely to Buy Avocados

August 19, 2019

Hass Avocado Board Study Reveals Six Out of Ten Millennial Households Purchase Avocados MISSION VIEJO, CA (Aug 19, 2019) – Millennials are on track to become […]

Five-Year Independent Evaluation Commissioned by Hass Avocado Board Finds Promotion Programs Increase Profits and Expand Demand

August 7, 2019

Study findings debuted on the recently re-launched MISSION VIEJO,Calif. (August 7,2019) – In a study commissioned by the HassAvocadoBoard(HAB), which aims to maintain and expand […]

The Hass Avocado Board Teams Up with

June 3, 2019

MISSION VIEJO, Calif., (June 3, 2019) – The Hass Avocado Board (HAB) is partnering in June with, one of the most visited fitness and […]

Hass Avocado Board Announces Annual Board Election Schedule

April 7, 2019

Board reaffirms commitment to 5-year strategic plan MISSION VIEJO, Calif. (April 10, 2019) – The Hass Avocado Board (HAB), which seeks to be the catalyst […]

Hass Avocado Board Announces Annual Board Election Schedule

March 1, 2018

MISSION VIEJO, Calif. (March 1, 2018) – The Hass Avocado Board (HAB), which seeks to be the catalyst for fresh Hass avocados as the number […]

The Hass Avocado Board Names 2018 Executive Committee and Board Members

December 5, 2017

MISSION VIEJO, Calif. (December 05, 2017) – The Hass Avocado Board (HAB) today announced its annual passing of the baton with the election of a […]

Health-conscious diners associate avocado dishes with being healthier and tasting better

September 20, 2017

MISSION VIEJO, Calif. (September 19, 2017) – The Hass Avocado Board (HAB) recently released a survey, titled Avocado Foodservice Usage/Consumption Habits survey,* exploring consumer dining […]

Hass Avocado Board Names McGuigan Director of Industry Affairs

July 18, 2017

MISSION VIEJO, Calif. (July 18, 2017) – The Hass Avocado Board (HAB) whose vision is to be the catalyst for fresh avocados being the No. 1 […]


March 29, 2017

MISSION VIEJO, Calif. (March 1, 2017) – As it begins its ambitious five-year strategic plan aiming to make fresh avocados the number one consumed fruit in […]