Press Releases

Learn about the latest news from the Hass Avocado Board.

Press Releases

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Hass Avocado Board Announces Annual Board Nomination Schedule

March 6, 2020

MISSION VIEJO, Calif. (March 6, 2020) – The Hass Avocado Board (HAB) today announced its annual board nomination schedule, which details the process for industry […]

Hass Avocado Board Releases New Category Market Development Tool

January 23, 2020

MISSION VIEJO, CA (January 23, 2020) – The Hass Avocado Board just released a new Avocado Category Market Development Tool designed to help retailers and […]

Hass Avocados: Shoppers Spark Summer Sales

January 9, 2020

MISSION VIEJO, CA (January 9, 2020) – Summer continues to be a great time to promote avocados. Summer avocado sales continue to grow as consumers […]

Millennial Avocado Shoppers Especially Valuable to Retailers

November 27, 2019

MISSION VIEJO, CA (Nov 27, 2019) – Hass avocados are one of the most versatile items in fresh produce, finding their way into cuisines that […]

Hass Avocado Board Seats New Members To Executive Committee

November 19, 2019

MISSION VIEJO, Calif. (November 19, 2019) – At its most recent board meeting on November 7 in Newport Beach, California, the Hass Avocado Board (HAB) […]

Millennials More Likely to Buy Avocados

August 19, 2019

MISSION VIEJO, CA (Aug 19, 2019) – Millennials are on track to become the largest generation in the U.S. and are moving into their prime spending […]

Five-Year Independent Evaluation Commissioned by Hass Avocado Board Finds Promotion Programs Increase Profits and Expand Demand

August 7, 2019

MISSION VIEJO,Calif. (August 7,2019) – In a study commissioned by the HassAvocadoBoard(HAB), which aims to maintain and expand demand for avocados in the United States, independent […]

The Hass Avocado Board Teams Up with Livestrong.com

June 3, 2019

MISSION VIEJO, Calif., (June 3, 2019) – The Hass Avocado Board (HAB) is partnering in June with Livestrong.com, one of the most visited fitness and […]

Hass Avocado Board Announces Annual Board Election Schedule

April 7, 2019

MISSION VIEJO, Calif. (April 10, 2019) – The Hass Avocado Board (HAB), which seeks to be the catalyst for fresh Hass avocados as the number […]

Hass Avocado Board Announces Annual Board Election Schedule

March 1, 2018

MISSION VIEJO, Calif. (March 1, 2018) – The Hass Avocado Board (HAB), which seeks to be the catalyst for fresh Hass avocados as the number […]

The Hass Avocado Board Names 2018 Executive Committee and Board Members

December 5, 2017

MISSION VIEJO, Calif. (December 05, 2017) – The Hass Avocado Board (HAB) today announced its annual passing of the baton with the election of a […]

Health-conscious diners associate avocado dishes with being healthier and tasting better

September 20, 2017

MISSION VIEJO, Calif. (September 19, 2017) – The Hass Avocado Board (HAB) recently released a survey, titled Avocado Foodservice Usage/Consumption Habits survey,* exploring consumer dining […]