Press Releases

Learn about the latest news from the Hass Avocado Board.

Press Releases

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Hass Avocado Board Announces Annual Board Election Schedule

March 1, 2018

MISSION VIEJO, Calif. (March 1, 2018) – The Hass Avocado Board (HAB), which seeks to be the catalyst for fresh Hass avocados as the number […]

The Hass Avocado Board Names 2018 Executive Committee and Board Members

December 5, 2017

MISSION VIEJO, Calif. (December 05, 2017) – The Hass Avocado Board (HAB) today announced its annual passing of the baton with the election of a […]

Health-conscious diners associate avocado dishes with being healthier and tasting better

September 20, 2017

MISSION VIEJO, Calif. (September 19, 2017) – The Hass Avocado Board (HAB) recently released a survey, titled Avocado Foodservice Usage/Consumption Habits survey,* exploring consumer dining […]

Hass Avocado Board Names McGuigan Director of Industry Affairs

July 18, 2017

MISSION VIEJO, Calif. (July 18, 2017) – The Hass Avocado Board (HAB) whose vision is to be the catalyst for fresh avocados being the No. 1 […]

HASS AVOCADO BOARD SEEKS ADDED TALENT TO DRIVE 5-YEAR STRATEGIC PLAN

March 29, 2017

MISSION VIEJO, Calif. (March 1, 2017) – As it begins its ambitious five-year strategic plan aiming to make fresh avocados the number one consumed fruit in […]

FDA Approves Heart Health Claim for Fresh Hass Avocados

December 19, 2016

Mission Viejo, Calif. (December 19, 2016) – The U.S. Food and Drug Administration (FDA) has announced that fresh Hass avocados, as well as all other […]

Hass Avocado Board Launches Strategic Plan, Adopts New Vision

September 26, 2016

MISSION VIEJO, Calif. — September 20, 2016 — The Hass Avocado Board (HAB) is setting its sights on a new five-year strategic plan to fuel […]

Hass Avocado Board Elections Scheduled

March 2, 2016

Mission Viejo, Calif., March 1, 2016 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling […]

New Hass Avocado Board Study Reveals Shoppers Spend More when Avocados are in Basket

September 30, 2015

Millennial Avocado Buyers Outspend Other Households MISSION VIEJO, CA (September 22, 2015) – The avocado category is experiencing tremendous growth and is one of the […]

“Taste” Messaging Most Compelling to Shoppers Purchasing Avocados

May 20, 2015

New Hass Avocado Board Study Examines Shopper Attitudes and Purchase Intent MISSION VIEJO, CA (May 20, 2015) – The Hass Avocado Board recently conducted a […]

Hass Avocado Board’s Love One Today Campaign — Finalist for PRWeek Awards

April 15, 2015

IRVINE, Calif. – April 14, 2015 — Hass Avocado Board (HAB)’s Love One Today® campaign, led by FoodMinds with PadillaCRT and Sterling-Rice Group (SRG), was […]

New Hass Avocado Board Study Examines the Role of Retail Advertising

March 19, 2015

IRVINE, CA (March 18, 2015) – The Hass Avocado Board conducted an Advertising and Promotions Study to determine which types of retail promotional offers and […]