Press Releases

Learn about the latest news from the Hass Avocado Board.

Press Releases

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FDA Approves Heart Health Claim for Fresh Hass Avocados

December 19, 2016

Mission Viejo, Calif. (December 19, 2016) – The U.S. Food and Drug Administration (FDA) has announced that fresh Hass avocados, as well as all other […]

Hass Avocado Board Launches Strategic Plan, Adopts New Vision

September 26, 2016

MISSION VIEJO, Calif. — September 20, 2016 — The Hass Avocado Board (HAB) is setting its sights on a new five-year strategic plan to fuel […]

Hass Avocado Board Elections Scheduled

March 2, 2016

Mission Viejo, Calif., March 1, 2016 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling […]

New Hass Avocado Board Study Reveals Shoppers Spend More when Avocados are in Basket

September 30, 2015

MISSION VIEJO, CA (September 22, 2015) – The avocado category is experiencing tremendous growth and is one of the top categories in fresh produce. In […]

“Taste” Messaging Most Compelling to Shoppers Purchasing Avocados

May 20, 2015

MISSION VIEJO, CA (May 20, 2015) – The Hass Avocado Board recently conducted a consumer insight study Engaging and Influencing Shoppers at Shelf, which tested […]

Hass Avocado Board’s Love One Today Campaign — Finalist for PRWeek Awards

April 15, 2015

IRVINE, Calif. – April 14, 2015 — Hass Avocado Board (HAB)’s Love One Today® campaign, led by FoodMinds with PadillaCRT and Sterling-Rice Group (SRG), was […]

New Hass Avocado Board Study Examines the Role of Retail Advertising

March 19, 2015

IRVINE, CA (March 18, 2015) – The Hass Avocado Board conducted an Advertising and Promotions Study to determine which types of retail promotional offers and […]

Hass Avocado Board Elections Scheduled

March 12, 2015

IRVINE, Calif., March 9, 2015 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling its […]

Hass Avocado Board Elections Scheduled

March 17, 2014

IRVINE, Calif., March 17, 2014 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling its […]

New Evidence Published in Nutrition Journal Reveals Insights Into the Effects of Adding Half an Avocado to Lunch

January 8, 2014

IRVINE, Calif. (January 8, 2014) – The Hass Avocado Board (HAB) today announced publication of a study that suggests adding one-half of a fresh avocado […]

New Research on Potential Avocado Health Benefits Presented at International Congress of Nutrition

September 18, 2013

Wednesday, September 18, 2013 [Granada, Spain] – New research findings on avocado consumption, presented as two posters at the IUNS 20th International Congress of Nutrition, […]

Hass Avocado Board Hires Nikki Ford as Its First Nutrition Director

September 13, 2013

IRVINE, Calif. (Sept. 13, 2013) – The Hass Avocado Board (HAB) today announced that veteran nutritionist and nutrition research specialist Nikki Ford has joined the […]