Collaboration Elevates Conversations on Body Self-acceptance and Making Small, Manageable Choices To Support Well-being
Over the past several years, wellness approaches have evolved away from restrictive diets and counting calories towards promoting overall healthy lifestyle practices and self-compassion. Consumers are looking to incorporate habits that fit their unique lifestyle and make them feel good, from the inside out.
Through a month-long partnership with The Everygirl, an inclusive online platform that provides inspiration and guidance for a balanced life, the Hass Avocado Board (HAB) celebrated ways to prioritize self-love and improve health with simple, actionable tasks. Tapping into The Everygirl’s network of content creators, lifestyle and wellness influencers authentically shared their love of fresh avocados and recipe inspiration to help satisfy hunger. Additionally, editorial and social content underscored how foods that provide satisfying nutrients like fiber and unsaturated fats, such as avocados, can support well-being.
In addition to the collaboration, Love One Today® teamed up with Avocado Goodness Expert, Andrea Mathis, MA, RDN, LD to sponsor a continuing education webinar for dietitians, highlighting nutrient-dense avocados as an everyday opportunity to invest in good health and mindful eating approaches. To further support these efforts, an advertising campaign for health professionals promoted weight management strategies backed by science with relevant research, patient resources, and recipes. Coverage in media outlets such as SheFinds featured HAB scientific studies and the importance of choosing foods that are enjoyable and satisfying as a positive pathway to reaching a healthy weight.
Home//Collaboration Elevates Conversations on Body Self-acceptance and Making Small, Manageable Choices To Support Well-being
Fresh Avocados – Love One Today® inspires Americans to get moving on heart health with virtual walk and education on avocado nutrition. Partnership with physician-led nonprofit leads the way.
HAB is dedicated to understanding avocados’ health benefits and industry trends to better market to an increasingly nutrition-focused audience. Our commitment to nutrition research continues to grow and Love One Today® is the perfect vehicle to bring findings to life and drive demand for avocados.
HAB’s Avocado Nutrition Center submitted comments on the proposed scientific questions to be addressed by the 2025 Dietary Guidelines Advisory Committee.
Fresh Hass avocados, as well as all other raw fruits and vegetables, became eligible for the U.S. Food and Drug Administration (FDA) requirements for the “Dietary Saturated Fat and Cholesterol and Risk of Coronary Heart Disease” health claim, earning the difficult-to-achieve American Heart Association Heart-Check Food Certification.
2021
BOLD Program
The BOLD initiative is a leadership development program designed to help train the next generation of HAB board members and avocado industry leadership. By equipping BOLD participants with training that they need to meaningfully contribute to the HAB board and to advocate for the avocado industry, HAB is investing in its future success.
2020
Quality Improvement
Helping to ensure fruit quality across all countries of origin led HAB to create a set of best practices for each step in the supply chain. The Avocado Quality Manual is the #1 download from the HAB site. The focus on quality provides substantial value to the collective industry as it seeks to deliver consistency and exceed customer and consumer expectations – one avocado at a time.
2013
Fresh Avocados – Love One Today®
Armed with a deep bench of highly credible nutrition research findings, HAB launched Love One Today®, a leading source of the healthiest reasons and tastiest ways to enjoy fresh avocados. The Love One Today® efforts that are still going strong today have helped to educate countless registered dietitians, health professionals, and consumers about the nutrition benefits of fresh avocados regardless of country of origin or seasonality, and ways to include them in everyday meals – literally changing public perception of the fruit and removing consumption barriers.
“Love One Today® has changed public opinion of avocados. Avocados were perceived to be a high-calorie fruit that had to be consumed in moderation. Today they are known as a nutrient-dense, heart-healthy fruit that you can enjoy and feel good about it.”
Emiliano Escobedo, Hass Avocado Board, Executive Director
2010
Avocado Nutrition Center
As the American palate was developing a taste for avocados, it was coming with some caveats around concerns about fat content and nutritional benefits. Could something this tasty really be good for you? HAB launched the Avocado Nutrition Center (ANC), a world-class nutrition research program to find out. During the past two decades, more than 40 nutrition studies conducted independently by researchers at top-tier institutions have been funded delving into the unique benefits of avocados on heart health, diabetes, weight management, cognitive function and more. The highly credible and transparent nutrition research findings have proven powerfully favorable for the little green fruit. In fact, the heart health-related studies helped avocados meet the U.S. Food and Drug Administration’s definition of a “healthy” food. Without the ANC, most of the research into the avocado as a whole food wouldn’t exist.
“Time and time again trends circle back to nutrition, and as studies continue to fill the pipeline, we realize we are just scratching the surface of our understanding of how nutritionally dense and dimensional the avocado is for mankind.”
Scott Bauwens, Former Chairperson, Hass Avocado Board and CEO, Simpatica
2014
Hass Avocado Committee
The Hass Avocado Committee created a venue for discussion of motions at the committee level before going to the board for the final decision. Under this structure, domestic and foreign representatives now had a voice and input on important matters that came before the board, as well as a platform to solve industry challenges together. The Hass Avocado Committee was and remains a revolutionary step in building trust and fostering cooperation among competitors for the greater good.
“Becoming an independent organization meant we could own the vision. We had to build better relationships. The Hass Avocado Committee started with dialogue and bringing people together to broker cooperation. It took a lot of persistence.”
Bob Schaar, Former International Representation Committee Chairperson and Avocado Grower, California
2014
Avocado Volume and Inventory System (AVIS)
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.
“The information coming out of HAB on volumes is fantastic. HAB does a great job of listening and responding to our consumers and has done a very good job informing the industry on who our customers are and how to grow our business. We as marketers use this information to grow the entire avocado category and we share this information with our customers.”