U.S. Weekly Retail Sales Tracker – Avocado and Total U.S. Key Categories

Other Happenings

Next Generation of Avocado Leaders Begins BOLD Journey at UC Davis

July 23, 2026

BOLD Class 6 kicks off at UC Davis with a deep dive into the fundamentals of demand and value creation, connecting economic principles to the impact of Hass Avocado Board investments.

From Awareness to Understanding: Why Health Messaging Still Matters for Driving Avocado Demand

June 29, 2026

Health remains the primary driver of avocado purchase, but awareness alone isn’t enough. HAB continues to build on this momentum—see why closing the gap is critical to driving everyday use.

HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts

June 4, 2026

The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.